Challenges in Adoption of Mobile Banking: in Eastern Rajasthan, India - Tapa blanda

Agarwal, Hemant

 
9783659528811: Challenges in Adoption of Mobile Banking: in Eastern Rajasthan, India
Tapa blanda
ISBN 10: 3659528811 ISBN 13: 9783659528811
Editorial: LAP LAMBERT Academic Publishing, 2014

Sinopsis

Mobile banking, also known as M-Banking, mbanking and SMS Banking, is a term used for performing balance checks, account transactions, payments, credit applications and other banking transactions via a mobile phone. Mobile banking services provide time independence, convenience and promptness to customers, along with cost savings. This research primarily focus on challenges face by the Rural people while adopting themselves for Mobile banking in eastern part of Rajasthan in India.This research describe the main causes of non adoption of the technology as well as the solution and the ways by which mobile banking can be promoted and use as a very active and effective tool for mobile payments, salary and wages payments and money transfer among the rural people.

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Reseña del editor

Mobile banking, also known as M-Banking, mbanking and SMS Banking, is a term used for performing balance checks, account transactions, payments, credit applications and other banking transactions via a mobile phone. Mobile banking services provide time independence, convenience and promptness to customers, along with cost savings. This research primarily focus on challenges face by the Rural people while adopting themselves for Mobile banking in eastern part of Rajasthan in India.This research describe the main causes of non adoption of the technology as well as the solution and the ways by which mobile banking can be promoted and use as a very active and effective tool for mobile payments, salary and wages payments and money transfer among the rural people.

Biografía del autor

Hemant Agarwal PG Diploma in Sustainable Rural Development from NIRD Hyderabad and UOH Hyderabad currently working with Ericsson India. He did research work on Challenges in adoption of Mobile banking in Eastern Part of Rajasthan,India. The research primarily focus on challenges faced by rural people of the area to adopt and use mobile banking.

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Editorial
LAP LAMBERT Academic Publishing
Año de publicación
2014
Idioma
Inglés
ISBN 10 
3659528811
ISBN 13 
9783659528811
Encuadernación
Tapa blanda
Número de páginas
60
Contacto del fabricante
no disponible
Persona responsable
no disponible