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Add to Cart!: A Comparative Study of Factors Shaping Buying Behaviour on B2B and B2C e-commerce Platforms in India - Tapa blanda
Sinopsis
The retail landscape in India has undergone a stark metamorphosis over the years. Traditional "Brick and Mortar" style retailing is facing staunch competition from the rapid emergence of e-commerce platforms. Having aligned themselves to ever evolving consumer sensibilities, these robust platforms are revolutionizing the Indian retail industry like never before. However, what are the key consumer buying determinants with regards to B2B and B2C e-commerce platforms in India that are fueling this phenomenal growth? What makes these consumers "add to cart"?
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The retail landscape in India has undergone a stark metamorphosis over the years. Traditional "Brick and Mortar" style retailing is facing staunch competition from the rapid emergence of e-commerce platforms. Having aligned themselves to ever evolving consumer sensibilities, these robust platforms are revolutionizing the Indian retail industry like never before. However, what are the key consumer buying determinants with regards to B2B and B2C e-commerce platforms in India that are fueling this phenomenal growth? What makes these consumers "add to cart"?
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LAP LAMBERT Academic Publishing Apr 2015, 2015
ISBN 10: 365936553X
ISBN 13: 9783659365539
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Librería: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Alemania
Calificación del vendedor: 5 de 5 estrellas
Taschenbuch. Condición: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -The retail landscape in India has undergone a stark metamorphosis over the years. Traditional 'Brick and Mortar' style retailing is facing staunch competition from the rapid emergence of e-commerce platforms. Having aligned themselves to ever evolving consumer sensibilities, these robust platforms are revolutionizing the Indian retail industry like never before. However, what are the key consumer buying determinants with regards to B2B and B2C e-commerce platforms in India that are fueling this phenomenal growth What makes these consumers 'add to cart' 60 pp. Englisch. Nº de ref. del artículo: 9783659365539
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LAP LAMBERT Academic Publishing, 2015
ISBN 10: 365936553X
ISBN 13: 9783659365539
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Condición: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Autor/Autorin: Hande Pradyut V.Pradyut V. Hande, BBA, MBA: Studied Business Administration at NMIMS University, Mumbai Symbiosis International University, Pune and Berlin School of Economics and Law, Germany. Co-founder and Senior Editor of the Ne. Nº de ref. del artículo: 24374052
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Add to Cart!
Publicado por
LAP LAMBERT Academic Publishing Apr 2015, 2015
ISBN 10: 365936553X
ISBN 13: 9783659365539
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Taschenbuch
Librería: buchversandmimpf2000, Emtmannsberg, BAYE, Alemania
Calificación del vendedor: 5 de 5 estrellas
Taschenbuch. Condición: Neu. Neuware -The retail landscape in India has undergone a stark metamorphosis over the years. Traditional ¿Brick and Mortar¿ style retailing is facing staunch competition from the rapid emergence of e-commerce platforms. Having aligned themselves to ever evolving consumer sensibilities, these robust platforms are revolutionizing the Indian retail industry like never before. However, what are the key consumer buying determinants with regards to B2B and B2C e-commerce platforms in India that are fueling this phenomenal growth What makes these consumers 'add to cart' Books on Demand GmbH, Überseering 33, 22297 Hamburg 60 pp. Englisch. Nº de ref. del artículo: 9783659365539
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Add to Cart! : A Comparative Study of Factors Shaping Buying Behaviour on B2B and B2C e-commerce Platforms in India
Publicado por
LAP LAMBERT Academic Publishing, 2015
ISBN 10: 365936553X
ISBN 13: 9783659365539
Nuevo
Taschenbuch
Librería: AHA-BUCH GmbH, Einbeck, Alemania
Calificación del vendedor: 5 de 5 estrellas
Taschenbuch. Condición: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - The retail landscape in India has undergone a stark metamorphosis over the years. Traditional 'Brick and Mortar' style retailing is facing staunch competition from the rapid emergence of e-commerce platforms. Having aligned themselves to ever evolving consumer sensibilities, these robust platforms are revolutionizing the Indian retail industry like never before. However, what are the key consumer buying determinants with regards to B2B and B2C e-commerce platforms in India that are fueling this phenomenal growth What makes these consumers 'add to cart'. Nº de ref. del artículo: 9783659365539
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EUR 60,54
De Alemania a Estados Unidos de America
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Cantidad disponible: 1 disponibles