Artículos relacionados a Consumer Behaviour In Rural Market : A Study Of Durables

Consumer Behaviour In Rural Market : A Study Of Durables - Tapa blanda

Hundal, Bikramjit Singh

 
9783659361555: Consumer Behaviour In Rural Market : A Study Of Durables
Tapa blanda
ISBN 10: 3659361550 ISBN 13: 9783659361555
Editorial: LAP LAMBERT Academic Publishing, 2013

Sinopsis

Rural markets form an important part of the total market of India. Consumer research in rural markets gives an insight about brand preferences, attitude, perception, purchase pattern and post purchase feelings.The successful marketing strategy for rural consumers relates to the needs and wants of the target group and a clear understanding of the various forces influencing purchase decision and choice behaviour. There is a market for branded high priced models of consumer durables in the rural market.This book has theoretical as well as practical implications which are significant for the marketers and their advertising and marketing research agencies.

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Reseña del editor

Rural markets form an important part of the total market of India. Consumer research in rural markets gives an insight about brand preferences, attitude, perception, purchase pattern and post purchase feelings.The successful marketing strategy for rural consumers relates to the needs and wants of the target group and a clear understanding of the various forces influencing purchase decision and choice behaviour. There is a market for branded high priced models of consumer durables in the rural market.This book has theoretical as well as practical implications which are significant for the marketers and their advertising and marketing research agencies.

Biografía del autor

Dr. Bikramjit Singh Hundal PhD,MBA,B.Sc (Hons)Eco.is teaching Marketing & Strategic Management in the Deptt. of Commerce & Business Management for the last 28 years.His area of Research is Rural Marketing.He has published 74 research papers in National & International Journals & has supervised 115 Dissertations/Thesis including 7 Ph.D & 3 M.Phil.

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Editorial
LAP LAMBERT Academic Publishing
Año de publicación
2013
Idioma
Inglés
ISBN 10 
3659361550
ISBN 13 
9783659361555
Encuadernación
Tapa blanda
Número de páginas
168
Contacto del fabricante
no disponible
Persona responsable
no disponible