Service Business Models In The Machine Tool Industry: A Customer-Supplier Perspective - Tapa blanda

Copani, Giacomo

 
9783659359583: Service Business Models In The Machine Tool Industry: A Customer-Supplier Perspective
Tapa blanda
ISBN 10: 3659359580 ISBN 13: 9783659359583
Editorial: LAP LAMBERT Academic Publishing, 2013

Sinopsis

Industrial services are becoming a fundamental competitive pillar for technology providers. They enable differentiation strategies that are the source of sustainable advantage for suppliers. On the other side, they are the key to deliver superior value to manufacturers that -through services- can adopt latest technologies and extract the maximum potential out of them. However, business model innovation that is required to offer and manage industrial services is a complex process that companies often fail to implement. By taking a multi-disciplinary view and a business to business marketing approach, this book investigates the diffusion of service business models in the machine tool industry, analysing challenges and barriers from a customer-supplier perspective. Multiple sources and research methodologies are combined to study business model innovation mechanisms and relevant variables, leading to a comprehensive framework which contributes to the research progress in this field.

"Sinopsis" puede pertenecer a otra edición de este libro.

Reseña del editor

Industrial services are becoming a fundamental competitive pillar for technology providers. They enable differentiation strategies that are the source of sustainable advantage for suppliers. On the other side, they are the key to deliver superior value to manufacturers that -through services- can adopt latest technologies and extract the maximum potential out of them. However, business model innovation that is required to offer and manage industrial services is a complex process that companies often fail to implement. By taking a multi-disciplinary view and a business to business marketing approach, this book investigates the diffusion of service business models in the machine tool industry, analysing challenges and barriers from a customer-supplier perspective. Multiple sources and research methodologies are combined to study business model innovation mechanisms and relevant variables, leading to a comprehensive framework which contributes to the research progress in this field.

Biografía del autor

Head of Manufacturing Business Models Department of the Institute of Industrial Technologies and Automation of the Italian National Research Council (ITIA-CNR). Assistant Researcher at the School of Management of Politecnico di Milano. His research deals with industrial services, manufacturing business models, technology foresight and roadmapping.

"Sobre este título" puede pertenecer a otra edición de este libro.

Editorial
LAP LAMBERT Academic Publishing
Año de publicación
2013
Idioma
Inglés
ISBN 10 
3659359580
ISBN 13 
9783659359583
Encuadernación
Tapa blanda
Número de páginas
300
Contacto del fabricante
no disponible
Persona responsable
no disponible