Redefining Spectrum Explorer®: The Strategic Marketing Plan for Total Market Coverage - Tapa blanda

Bin Nasir, Saad; Latif, Bilal

 
9783659307997: Redefining Spectrum Explorer®: The Strategic Marketing Plan for Total Market Coverage
Tapa blanda
ISBN 10: 3659307998 ISBN 13: 9783659307997
Editorial: LAP LAMBERT Academic Publishing, 2012

Sinopsis

In this marketing plan, we first analyze the current situation and market trends by providing a Market Summary with its demographics, needs and trends. This is followed by a SWOT analysis and some critical issues that the product faces. The next sections then detail the marketing strategies financial information and controls of the project. The appendices contain numerous specific details, include the extended financial forecast data, with various scenarios and competitor and market information. If this plan is followed, in three short years, Spectrum Explorer® will have captured significant market share in the RF spectrum monitoring field and will have succeeded in realizing its stated goals. Additionally, Communications Research Centre (CRC) will position Spectrum Explorer® as the “expert’s” tool in the mind of the consumers.

"Sinopsis" puede pertenecer a otra edición de este libro.

Reseña del editor

In this marketing plan, we first analyze the current situation and market trends by providing a Market Summary with its demographics, needs and trends. This is followed by a SWOT analysis and some critical issues that the product faces. The next sections then detail the marketing strategies financial information and controls of the project. The appendices contain numerous specific details, include the extended financial forecast data, with various scenarios and competitor and market information. If this plan is followed, in three short years, Spectrum Explorer® will have captured significant market share in the RF spectrum monitoring field and will have succeeded in realizing its stated goals. Additionally, Communications Research Centre (CRC) will position Spectrum Explorer® as the "expert's" tool in the mind of the consumers.

Biografía del autor

The author is MS/M.phill Scholar at Department of Business Administration, Govt. College University, Faisalabad, Pakistan.

"Sobre este título" puede pertenecer a otra edición de este libro.

Editorial
LAP LAMBERT Academic Publishing
Año de publicación
2012
Idioma
Inglés
ISBN 10 
3659307998
ISBN 13 
9783659307997
Encuadernación
Tapa blanda
Número de páginas
88
Contacto del fabricante
no disponible
Persona responsable
no disponible