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Development communication through media planning: Imperative to Indian Agriculture - Tapa blanda

Pradhan, K.; Pradhan, Soma; Sarkar, A.

 
9783659272400: Development communication through media planning: Imperative to Indian Agriculture
Tapa blanda
ISBN 10: 365927240X ISBN 13: 9783659272400
Editorial: LAP LAMBERT Academic Publishing, 2012

Sinopsis

In the realm of the emergence of ‘knowledge driven economy’ vis a vis ‘knowledge driven society’, the need of the hour is to orient the Indian rural people in updating their skill and knowledge for making their identity in this competitive world by utilizing the most modern communication approaches. There is a need to revamp and restructure our placid and stale agriculture into a roaring tiger of agriculture for much needed contribution to Indian economy beyond the present status we are complying with. The concept of development communication arose within the framework of the contribution that communication and the media made to development in the countries of the Third World. Development communications are organized efforts to use communications processes and media to bring social and economic improvements, generally in developing countries. The media can surely act as an effective channel of multidimensional communication by taking problems and concerns of the people to the decision-makers. The role of the media has also to convince the planners, policy-makers and development economists to take up issues and concerns of development of rural areas.

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Reseña del editor

In the realm of the emergence of ‘knowledge driven economy’ vis a vis ‘knowledge driven society’, the need of the hour is to orient the Indian rural people in updating their skill and knowledge for making their identity in this competitive world by utilizing the most modern communication approaches. There is a need to revamp and restructure our placid and stale agriculture into a roaring tiger of agriculture for much needed contribution to Indian economy beyond the present status we are complying with. The concept of development communication arose within the framework of the contribution that communication and the media made to development in the countries of the Third World. Development communications are organized efforts to use communications processes and media to bring social and economic improvements, generally in developing countries. The media can surely act as an effective channel of multidimensional communication by taking problems and concerns of the people to the decision-makers. The role of the media has also to convince the planners, policy-makers and development economists to take up issues and concerns of development of rural areas.

Biografía del autor

Dr. K.Pradhan, is an erudite personality in the academic world of Agricultural Extension. With his constructive thought, extreme mettle of innovative ideas, research acumen and strong diligence in academics he has established him as the omnipotent academic member under the aegis of Agricultural Extension with the publication of books and articles.

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Editorial
LAP LAMBERT Academic Publishing
Año de publicación
2012
Idioma
Inglés
ISBN 10 
365927240X
ISBN 13 
9783659272400
Encuadernación
Tapa blanda
Número de páginas
84
Contacto del fabricante
no disponible
Persona responsable
no disponible