Mass Media and Rural Development in India: Socio Economic Change in Rural Society - Tapa blanda

Moorthi, M. Krishna; Raheem, A. Abdul

 
9783659154522: Mass Media and Rural Development in India: Socio Economic Change in Rural Society
Tapa blanda
ISBN 10: 3659154520 ISBN 13: 9783659154522
Editorial: LAP LAMBERT Academic Publishing, 2012

Sinopsis

Rural Development is not a 'gift' given by our administrators to the people. It was to be seen as a major transformation of rural society, which not only ensures that everybody "has basic necessities of life, but that decision making process in society is generally participatory. The impact of Mass Media on socio-economic de-velopment has, therefore, not received as much attention among social scientists as other means of development. Mass Media have been considered as potential agencies for the development of people. Further, television and radio have the power to overcome the literacy barrier and hence their interaction with the illiterates may be higher. Consequently, Mass Media are very suitable in¬struments for the rapid development of underdeveloped countries like India, where material resources are in short supply and edu¬cation of people low.

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Reseña del editor

Rural Development is not a 'gift' given by our administrators to the people. It was to be seen as a major transformation of rural society, which not only ensures that everybody "has basic necessities of life, but that decision making process in society is generally participatory. The impact of Mass Media on socio-economic de-velopment has, therefore, not received as much attention among social scientists as other means of development. Mass Media have been considered as potential agencies for the development of people. Further, television and radio have the power to overcome the literacy barrier and hence their interaction with the illiterates may be higher. Consequently, Mass Media are very suitable in¬struments for the rapid development of underdeveloped countries like India, where material resources are in short supply and edu¬cation of people low.

Biografía del autor

M. Krishnamoorthi, Ph.D Research Scholar and Dr. A.Abdul Raheem, Associate Professor, Dept of Economics, The New College (Autonomous), Chennai-14. Both have published several articles in reputed national and international journals/Books.

"Sobre este título" puede pertenecer a otra edición de este libro.

Editorial
LAP LAMBERT Academic Publishing
Año de publicación
2012
Idioma
Inglés
ISBN 10 
3659154520
ISBN 13 
9783659154522
Encuadernación
Tapa blanda
Número de páginas
188
Contacto del fabricante
no disponible
Persona responsable
no disponible