The Role of Mass Media in Rural Development of Pakistan - Tapa blanda

Mass media, the fourth pillar of democracy plays a pivotal role in up-keeping the socio- political system of a country sound and healthy. Due to the advancement of information and communication technology (ICT), the role of mass media has been multiplied to a higher order. Man has conquered time and space due to this modern technology.Mass media really connects the whole universe with a noble mission to share the sorrows and sufferings, pains and strains, success stories of the society. It always, if properly managed, takes a vital part in political affairs.Mass media perform the role of a dynamic watchdog and erects its fingers towards any backlog in a system. It diagnoses the system and opens the pitfalls and tries to rectify it.In this sense, it is a comprehensive and multidimensional concept and encompasses the development of agriculture and allied activities, village and cottage industries, socio-economic infrastructure, community services and facilities, and above all the human resources in rural areas.

The Author Muhammad Samar Malik is Sociologist and recently serving as Distract Teacher Educator(DTE) Education in Rajanpur has keen interest in rural development of Pakistan, whereas, Co-Authors Engineer Muhammad Qamar Khan (Lecturer NTU-SFDAC, Karachi- Pakistan)and Dr.Saeed Ahmad Qaisrani (Assistant Professor)also serving in research and teaching