Price Perception And Reputation Dimensions’ Effects On Attitude: SPSS Application - An Empirical Investigation Towards Private Label Brands - Tapa blanda

Chen, Haidong; Sadeque, Saalem

 
9783659140068: Price Perception And Reputation Dimensions’ Effects On Attitude: SPSS Application - An Empirical Investigation Towards Private Label Brands
Tapa blanda
ISBN 10: 3659140066 ISBN 13: 9783659140068
Editorial: LAP LAMBERT Academic Publishing, 2012

Sinopsis

This study empirically investigated the effects of consumer price perception dimension and reputation dimension on attitude toward private label brands among young Swedish consumers. Consumer price perception dimension includes value consciousness, price consciousness, and price-quality association factors. Reputation dimension includes retailer’s reputation, existence of word-of-mouth (WOM), positive WOM, and negative WOM. Measurement scales for consumer price perception dimensions were taken from Baltas (1997) and Burton et al. (1998). New measurement scales were developed for factors under the reputation dimension. The reliability and validity of all the factors used in the study have been discussed.

"Sinopsis" puede pertenecer a otra edición de este libro.

Reseña del editor

This study empirically investigated the effects of consumer price perception dimension and reputation dimension on attitude toward private label brands among young Swedish consumers. Consumer price perception dimension includes value consciousness, price consciousness, and price-quality association factors. Reputation dimension includes retailer's reputation, existence of word-of-mouth (WOM), positive WOM, and negative WOM. Measurement scales for consumer price perception dimensions were taken from Baltas (1997) and Burton et al. (1998). New measurement scales were developed for factors under the reputation dimension. The reliability and validity of all the factors used in the study have been discussed.

Biografía del autor

Mr. Haidong Chen has worked in multinational companies to research consumer insight for years. This article is based on his postgraduate studies regarding to consumer price perception dimension that includes value consciousness, price consciousness, and price-quality association factors.

"Sobre este título" puede pertenecer a otra edición de este libro.

Editorial
LAP LAMBERT Academic Publishing
Año de publicación
2012
Idioma
Inglés
ISBN 10 
3659140066
ISBN 13 
9783659140068
Encuadernación
Tapa blanda
Número de páginas
76
Contacto del fabricante
no disponible
Persona responsable
no disponible