Methodology of Innovation: Basic Arithmetic of Creative Problem Solving (Contributions to Management Science) - Tapa dura

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Dr. Erik Busch is familiar with the challenges facing IT startups and global medical technology providers. He has analyzed market and customer needs in Europe, the USA, and Asia, translated these requirements into innovative products, and then marketed them in a way that sustainably increases brand value and business results.

Prof. Dr. sc. Klaus Henning Busch acquired the foundation for his professional career through his studies in mechanical engineering and education at the Technical University of Dresden. He specializes in innovation methodology and professional development.

Prof. Dr. habil. Volker Heyse is the managing partner of several human resources development consulting firms and the founding rector of a state-recognized private university of applied sciences for medium-sized businesses in Bielefeld. He teaches in the field of competence and strengths development both in Germany and abroad.

Prof. Dr. Dr. h. c. Kai Nobach is Full Professor at the Ohm Technical University of Applied Sciences, Germany and a management consultant and trainer. He has been involved in innovation projects and project control methods for many years in practice, research, and teaching. He teaches both in Germany and abroad.

De la contraportada

This book provides a simple, holistic introduction to the innovation process. Translated from the German language 2nd Edition, Methodik der Innovation: Grundrechenarten des kreativen Problemlösens (Springer Gabler Wiesbaden 2024), the authors explain the process from recognizing creative problems to successfully solving them. The methodology used is based on a few basic building blocks, like the basic arithmetic operations in mathematics. This results in an understandable and practical read that clearly stands out from the almost unmanageable number of methods for finding ideas. It is easily accessible for a broad audience. The innovation process is illustrated with vivid, practical examples and comprehensively presented from the perspectives of methodology, technology, communication, business and management control.

The translation was done with the help of artificial intelligence. A subsequent human revision was done primarily in terms of content.