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Sinopsis
This reference book provides a compact overview of the increasingly important topic of Business Development. The author not only describes the role of the Business Development Manager with its tasks, but also shows how Business Development can be organizationally integrated into a company. In addition, a prototypical Business Development Process is specifically presented and explained using a case study.
The second, revised and expanded edition of the reference book shows that crises can also be an opportunity, explains specific Key Performance Indicators (KPIs) for Business Development and describes new digital business models. In addition, the book was supplemented by a practical interview and quotes from business and science.
The reference book helps everyone who is responsible for introducing or optimizing Business Development in the company or who wants to work in this area in the future.
"Sinopsis" puede pertenecer a otra edición de este libro.
Acerca del autor
Andreas Kohne works as a Business Development and Sales Manager. The expert for innovation, transformation and communication is a sought-after speaker, trainer and consultant. The author has a doctorate in computer science from the TU Dortmund and writes reference books in the areas of IT, business and marketing.
De la contraportada
This reference book provides a compact overview of the increasingly important topic of Business Development. The author not only describes the role of the Business Development Manager with its tasks, but also shows how Business Development can be organizationally integrated into a company. In addition, a prototypical Business Development Process is specifically presented and explained using a case study.
The second, revised and expanded edition of the reference book shows that crises can also be an opportunity, explains specific Key Performance Indicators (KPIs) for Business Development and describes new digital business models. In addition, the book was supplemented by a practical interview and quotes from business and science.
The reference book helps everyone who is responsible for introducing or optimizing Business Development in the company or who wants to work in this area in the future.
Content
- Business Development: role, role profile, business unit, process
- Portfolio structure, management and life cycle
- Resources
- Target market
- Market cultivation strategy
- Case study
- Six steps to Business Development
Target Groups
- CEOs
- Responsible persons from sales and marketing
- Project and product managers of all industries
- Students of Business Administration and Business Informatics
The Author : Andreas Kohne works as a Business Development and Sales Manager. The expert for innovation, transformation and communication is a sought-after speaker, trainer and consultant. The author has a doctorate in computer science from the TU Dortmund and writes reference books in the areas of IT, business and marketing.
"Sobre este título" puede pertenecer a otra edición de este libro.
- EditorialSpringer Vieweg
- Año de publicación2022
- ISBN 10 3658388439
- ISBN 13 9783658388430
- EncuadernaciónTapa blanda
- IdiomaInglés
- Número de edición2
- Número de páginas180
- Contacto del fabricanteno disponible
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Business Development
Publicado por
Springer Fachmedien Wiesbaden, 2022
ISBN 10: 3658388439
ISBN 13: 9783658388430
Nuevo
PAP
Librería: PBShop.store UK, Fairford, GLOS, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
PAP. Condición: New. New Book. Shipped from UK. Established seller since 2000. Nº de ref. del artículo: GB-9783658388430
Cantidad disponible: 3 disponibles
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Business Development
Publicado por
Springer Fachmedien Wiesbaden, 2022
ISBN 10: 3658388439
ISBN 13: 9783658388430
Nuevo
PAP
Librería: PBShop.store US, Wood Dale, IL, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
PAP. Condición: New. New Book. Shipped from UK. Established seller since 2000. Nº de ref. del artículo: GB-9783658388430
Cantidad disponible: 3 disponibles
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BUSINESS DEVELOPMENT
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Business Development: Processes, Methods and Tools
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Business Development: Processes, Methods and Tools
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Taschenbuch. Condición: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -This reference book provides a compact overview of the increasingly important topic of Business Development. The author not only describes the role of the Business Development Manager with its tasks, but also shows how Business Development can be organizationally integrated into a company. In addition, a prototypical Business Development Process is specifically presented and explained using a case study.The second, revised and expanded edition of the reference book shows that crises can also be an opportunity, explains specific Key Performance Indicators (KPIs) for Business Development and describes new digital business models. In addition, the book was supplemented by a practical interview and quotes from business and science.The reference book helps everyone who is responsible for introducing or optimizing Business Development in the company or who wants to work in this area in the future. 180 pp. Englisch. Nº de ref. del artículo: 9783658388430
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ISBN 10: 3658388439
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