Technology Management: Recognizing, evaluating and successfully using technologies (essentials) - Tapa blanda

Gochermann, Josef

9783658363543: Technology Management: Recognizing, evaluating and successfully using technologies (essentials)

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ISBN 10: 3658363541 ISBN 13: 9783658363543

Editorial: Springer, 2022

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In this essential, Josef Gochermann provides a compendium of the essential elements of technology management and answers ten important questions on how to identify new technologies, properly evaluate relevant technologies, recognize opportunities and risks in time, and position yourself for technological success. He shows how to use technologies beneficially, make relevant technologies available at the right time, recognize the end of a technology's performance in time, and plan the use of technologies strategically and for the future.

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Prof. Dr. Josef Gochermann manages the professorship for Marketing & Technology Management at Osnabr�ck University of Applied Sciences and holds an associate professorship at Tshwane University of Technology in Pretoria, South Africa. His work focuses on technology management and marketing as well as innovation management.

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In this essential, Josef Gochermann provides a compendium of the essential elements of technology management and answers ten important questions on how to identify new technologies, properly evaluate relevant technologies, recognize opportunities and risks in time, and position yourself for technological success. It shows how to use technologies beneficially, make relevant technologies available at the right time, recognize the end of a technology's performance in time, and plan the use of technologies strategically and for the future. The content

� Can technologies be "managed"?

� Do technologies change over time?

� How can I improve my technology position?

� How do I recognize (future) competing technologies?

� How do I strategically plan the use of new technologies?

The target groups

� Employees in companies in the areas of development, product management, sales, marketing, strategy and corporate management, company founders/start-ups, business developers

� Lecturers and students in the fields of business administration, industrial engineering, engineering sciences

The author Prof. Dr. Josef Gochermann administers the professorship of Marketing & Technology Management at Osnabr�ck University of Applied Sciences and holds an associate professorship at Tshwane University of Technology in Pretoria, South Africa. His work focuses on technology management and marketing as well as innovation management.

This book is a translation of an original German edition. The translation was done with the help of artificial intelligence (machine translation by the service DeepL.com). A subsequent human revision was done primarily in terms of content, so that the book will read stylistically differently from a conventional translation.

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Editorial: Springer
A�o de publicaci�n: 2022
Idioma: Ingl�s
ISBN 10: 3658363541
ISBN 13: 9783658363543
Encuadernaci�n: Tapa blanda
N�mero de edici�n: 1
N�mero de p�ginas: 70
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Technology Management : Recognizing, Evaluating and Successfully Using Technologies

Gochermann, Josef

Publicado por Springer, 2022

ISBN 10: 3658363541 ISBN 13: 9783658363543

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Technology Management : Recognizing, Evaluating and Successfully Using Technologies

Gochermann, Josef

Publicado por Springer, 2022

ISBN 10: 3658363541 ISBN 13: 9783658363543

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Technology Management (Paperback)

Josef Gochermann

Publicado por Springer, Dordrecht, 2022

ISBN 10: 3658363541 ISBN 13: 9783658363543

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Paperback. Condici�n: new. Paperback. In this essential, Josef Gochermann provides a compendium of the essential elements of technology management and answers ten important questions on how to identify new technologies, properly evaluate relevant technologies, recognize opportunities and risks in time, and position yourself for technological success. He shows how to use technologies beneficially, make relevant technologies available at the right time, recognize the end of a technology's performance in time, and plan the use of technologies strategically and for the future. In this essential, Josef Gochermann provides a compendium of the essential elements of technology management and answers ten important questions on how to identify new technologies, properly evaluate relevant technologies, recognize opportunities and risks in time, and position yourself for technological success. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. N� de ref. del art�culo: 9783658363543

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Technology Management: Recognizing, Evaluating and Successfully Using Technologies (Paperback or Softback)

Gochermann, Josef

Publicado por Springer 10/12/2022, 2022

ISBN 10: 3658363541 ISBN 13: 9783658363543

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Paperback or Softback. Condici�n: New. Technology Management: Recognizing, Evaluating and Successfully Using Technologies 0.2. Book. N� de ref. del art�culo: BBS-9783658363543

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