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Nudging in Management Accounting: Assessment of the Relevance of Nudging in the Corporate Context (BestMasters) - Tapa blanda

Libro 77 de 91: BestMasters

Rauscher, Susanne; Zielke, Annika

 
9783658280161: Nudging in Management Accounting: Assessment of the Relevance of Nudging in the Corporate Context (BestMasters)
Tapa blanda
ISBN 10: 3658280166 ISBN 13: 9783658280161
Editorial: Springer Gabler, 2019

Sinopsis

Susanne Rauscher and Annika Zielke provide an in-depth analysis of the relevance of nudging as a potential solution approach for behavioral issues within the area of Management Accounting. It challenges whether learnings from already successful applications of nudging especially in the social and political context can be transferred to the corporate environment of management accounting. This study contributes to the increasing interest in behavioral economics in the corporate context. Its findings have the potential to impact both academic research and practitioners’ work.

"Sinopsis" puede pertenecer a otra edición de este libro.

Acerca del autor

Susanne Rauscher completed her Bachelor of Science in Business Administration at the University of Mannheim, Germany.
Annika Zielke completed her Bachelor of Science in Business Administration at the Goethe University of Frankfurt, Germany.
They both obtained their Master of Science in the CEMS International Management Program at the University of Cologne, Germany, and are currently working in the FMCG industry.

De la contraportada

Susanne Rauscher and Annika Zielke provide an in-depth analysis of the relevance of nudging as a potential solution approach for behavioral issues within the area of management Accounting. It challenges whether learnings from already successful applications of nudging especially in the social and political context can be transferred to the corporate environment of management accounting. This study contributes to the increasing interest in behavioral economics in the corporate context. Its findings have the potential to impact both academic research and practitioners’ work.

Contents
•The Concept of Nudging 
•Behavioral Impact in Management Accounting
•Qualitative Study – Status Quo in Management Accounting
•Experiment – Effect of Nudges in Management Accounting
•Critical Reflection of the Approach

Target Groups
•Lecturers, students and practitioners in the field of management accounting, accounting, controlling and behavioral economics

The Authors
Susanne Rauscher completed her Bachelor of Science in Business Administration at the University of Mannheim, Germany.
Annika Zielke completed her Bachelor of Science in Business Administration at the Goethe University of Frankfurt, Germany.

They both obtained their Master of Science in the CEMS International Management Program at the University of Cologne, Germany, and are currently working in the FMCG industry.

"Sobre este título" puede pertenecer a otra edición de este libro.

Editorial
Springer Gabler
Año de publicación
2019
Idioma
Inglés
ISBN 10 
3658280166
ISBN 13 
9783658280161
Encuadernación
Tapa blanda
Número de edición
1
Número de páginas
144
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