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Sinopsis
The examples are all internationally known retail companies, to facilitate an understanding of what is involved in strategic retail management and illustrate best practices.
In the third edition, all chapters were revised and updated.
"Sinopsis" puede pertenecer a otra edición de este libro.
Acerca del autor
Joachim Zentes is Professor Emeritus of Management and Marketing at the Saarland University, Saarbrücken, Germany.Dirk Morschett is Professor of International Management at the University of Fribourg, Switzerland. Hanna Schramm-Klein is Professor of Marketing at the University of Siegen, Germany.
De la contraportada
This book is devoted to the dynamic development of retailing. The focus is on various strategy concepts adopted by retailing companies and their implementation in practice. This is not a traditional textbook or collection of case studies; it aims to demonstrate the complex and manifold questions of retail management in the form of twenty lessons, where each lesson provides a thematic overview of key issues and illustrates them via a comprehensive case study. The examples are all internationally known retail companies, to facilitate an understanding of what is involved in strategic retail management and illustrate best practices.
In the third edition, all chapters were revised and updated. Two new chapters were added to treat topics like corporate social responsibility as well as marketing communication. All case studies were replaced by new ones to reflect the most recent developments. Well-known retail companies from different countries, like Tesco, Zalando, Hugo Boss, Carrefour, Amazon, Otto Group, are now used to illustrate particular aspects of retail management.
Contents
- Functions, Formats and Players in Retailing
- Strategic Marketing in Retailing
- Marketing Mix in Retailing
- Buying, Logistics and Performance Measurement
Target Groups
- Advanced undergraduate students and graduate students majoring in Business Administration, Marketing or Management
- Practitioners who wish to obtain compact and practice-oriented information on current concepts
The Authors
Joachim Zentes is Professor Emeritus of Management and Marketing at the Saarland University, Saarbrücken, Germany.
Dirk Morschett is Professor of International Management at the University of Fribourg, Switzerland.
Hanna Schramm-Klein is Professor of Marketing at the University of Siegen, Germany.
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Strategic Retail Management: Text and International Cases
Publicado por
Springer Gabler, 2016
ISBN 10: 3658101822
ISBN 13: 9783658101824
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Strategic Retail Management: Text and International Cases
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Strategic Retail Management
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Springer-Verlag Berlin and Heidelberg GmbH and Co. KG, 2016
ISBN 10: 3658101822
ISBN 13: 9783658101824
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Strategic Retail Management: Text and International Cases Zentes, Joachim; Morschett, Dirk and Schramm-Klein, Hanna
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ISBN 13: 9783658101824
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Strategic Retail Management : Text and International Cases
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ISBN 10: 3658101822
ISBN 13: 9783658101824
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Strategic Retail Management : Text and International Cases
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ISBN 13: 9783658101824
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STRATEGIC RETAIL MANAGEMENT: TEXT AND INTERNATIONAL CASES, 3RD EDITION
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Strategic Retail Management
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Springer Fachmedien Wiesbaden, Springer Fachmedien Wiesbaden Okt 2016, 2016
ISBN 10: 3658101822
ISBN 13: 9783658101824
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Taschenbuch. Condición: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -This book is devoted to the dynamic development of retailing. The focus is on various strategy concepts adopted by retailing companies and their implementation in practice. This is not a traditional textbook or collection of case studies; it aims to demonstrate the complex and manifold questions of retail management in the form of twenty lessons, where each lesson provides a thematic overview of key issues and illustrates them via a comprehensive case study. The examples are all internationally known retail companies, to facilitate an understanding of what is involved in strategic retail management and illustrate best practices.In the third edition,all chapters were revised and updated. Two new chapters were added to treat topics like corporate social responsibility as well as marketing communication. All case studies were replaced by new ones to reflect the most recent developments. Well-known retail companies from different countries, likeTesco, Zalando, Hugo Boss, Carrefour, Amazon, Otto Group, are now used to illustrate particular aspects of retail management. 484 pp. Englisch. Nº de ref. del artículo: 9783658101824
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