Low-Income Consumers as a Source of Innovation: Insights from Idea Competitions in Brazilian Low-Income Communities - Tapa blanda

Krämer, Aline

 
9783658089290: Low-Income Consumers as a Source of Innovation: Insights from Idea Competitions in Brazilian Low-Income Communities
Tapa blanda
ISBN 10: 3658089296 ISBN 13: 9783658089290
Editorial: Springer Gabler, 2015

Sinopsis

The dissertation shows why innovations are vital to succeed in the low-income market segment, i.e. the four billion people living on less than 8 USD per day. In particular, it explores the role low-income consumers can play in corporate innovation processes. The study tests and expands theoretical findings on user innovations and lead users in the Brazilian low-income context. The findings also aim to enhance the capacity of companies to develop new solutions for the so far untapped low-income market by leveraging the knowledge of their target group.

"Sinopsis" puede pertenecer a otra edición de este libro.

Acerca del autor

Aline Krämer obtained her doctorate at the School of Management of the Technical University of Munich (TUM). She currently works as managing director of an independent research and consulting institute focused on inspiring and enabling inclusive business models.

De la contraportada

The dissertation shows why innovations are vital to succeed in the low-income market segment, i.e. the four billion people living on less than 8 USD per day. In particular, it explores the role low-income consumers can play in corporate innovation processes. The study tests and expands theoretical findings on user innovations and lead users in the Brazilian low-income context. The findings also aim to enhance the capacity of companies to develop new solutions for the so far untapped low-income market by leveraging the knowledge of their target group.

Contents

  • Open innovation
  • Consumer integration into innovation
  • Base of the pyramid (BoP)
  • Inclusive Business
  • Low-income markets in developing and emerging countries

Target Groups

  • Students and researchers in the fields of Business Administration / Innovation Management, Business & Development Studies, Corporate Sustainability / Corporate Social Responsibility
  • Executives and consultants in R & D / Product Development, Design and Market Research

The Author

Aline Krämer obtained her doctorate at the School of Management of the Technical University of Munich (TUM). She currently works as managing director of an independent research and consulting institute focused on inspiring and enabling inclusive business models.

"Sobre este título" puede pertenecer a otra edición de este libro.

Editorial
Springer Gabler
Año de publicación
2015
Idioma
Inglés
ISBN 10 
3658089296
ISBN 13 
9783658089290
Encuadernación
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Número de páginas
388
Contacto del fabricante
ProductSafety@springernature.com
ProductSafety@springernature.com

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Darmstadt
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Alemania

Otras ediciones populares con el mismo título

9783658089313: Low-Income Consumers as a Source of Innovation: Insights from Idea Competitions in Brazilian Low-Income Communities

Edición Destacada

ISBN 10:  3658089318 ISBN 13:  9783658089313
Editorial: Springer Gabler, 2015
Tapa blanda