Consumer Innovation at the Base of the Pyramid: Emerging Patterns of User Innovation in a Resource-Scarce Setting (Forschungs-/Entwicklungs-/Innovations-Management) - Tapa blanda

Libro 3 de 19: Forschungs-/Entwicklungs-/Innovations-Management

Praceus, Sarah

 
9783658051044: Consumer Innovation at the Base of the Pyramid: Emerging Patterns of User Innovation in a Resource-Scarce Setting (Forschungs-/Entwicklungs-/Innovations-Management)
Tapa blanda
ISBN 10: 3658051043 ISBN 13: 9783658051044
Editorial: Springer Gabler, 2014

Sinopsis

Approximately one-third of the world’s population lives in poverty at the global Base of the economic Pyramid (BoP). Sarah Praceus quantitatively investigates patterns and characteristics of a large sample of innovations developed by people living at the BoP in India. Their differences and commonalities versus consumer innovations from the developed world are identified. Furthermore, Sarah Praceus examines the effects of innovation-relevant resources and contextual factors on the innovative outcomes at the BoP. The findings indicate that poor consumer innovators and their wealthier counterparts share similar stable demographic predispositions and preferences while the phenomenon adapts to the different living conditions at the BoP. Finally, user innovation research from developed markets appears not to be entirely transferable to subsistence markets.

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Acerca del autor

Sarah Praceus obtained her doctorate at the Institute for Technology and Innovation Management at the Hamburg University of Technology (TUHH).

De la contraportada

Approximately one-third of the world s population lives in poverty at the global Base of the economic Pyramid (BoP). Sarah Praceus quantitatively investigates patterns and characteristics of a large sample of innovations developed by people living at the BoP in India. Their differences and commonalities versus consumer innovations from the developed world are identified. Furthermore, Sarah Praceus examines the effects of innovation-relevant resources and contextual factors on the innovative outcomes at the BoP. The findings indicate that poor consumer innovators and their wealthier counterparts share similar stable demographic predispositions and preferences while the phenomenon adapts to the different living conditions at the BoP. Finally, user innovation research from developed markets appears not to be entirely transferable to subsistence markets.

Contents

n Base of the Pyramid (BoP)

n User Innovation

n Patterns and Antecedents of Consumer Innovation at the BoP

Target Groups

· Researchers and students in the field of innovation management, user innovation and BoP

· Entrepreneurs and organizations striving for new business opportunities in subsistence markets and practitioners interested in product development for the BoP

The Author

Sarah Praceus obtained her doctorate at the Institute for Technology and Innovation Management at the Hamburg University of Technology (TUHH).

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Editorial
Springer Gabler
Año de publicación
2014
Idioma
Inglés
ISBN 10 
3658051043
ISBN 13 
9783658051044
Encuadernación
Tapa blanda
Número de páginas
188
Contacto del fabricante
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