Advances in Advertising Research (Vol. IV): The Changing Roles of Advertising (European Advertising Academy) - Tapa dura

 
9783658023645: Advances in Advertising Research (Vol. IV): The Changing Roles of Advertising (European Advertising Academy)
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ISBN 10: 3658023643 ISBN 13: 9783658023645
Editorial: Springer Gabler, 2013

Sinopsis

​Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a compilation of research presented at the 11th International Conference in Advertising (ICORIA) which was held in Stockholm (Sweden) in June 2012. The conference gathered 150 leading researchers from 22 countries under the conference theme "The changing roles of advertising". The book provides international state-of-the-art research with 30 articles by renowned scholars from the worldwide ICORIA network.

"Sinopsis" puede pertenecer a otra edición de este libro.

Acerca del autor

Sara Rosengren and Micael Dahlén work at the Stockholm School of Economics.

Shintaro Okazaki is Associate Professor of Marketing at the College of Economics and Business Administration, Universidad Autónoma de Madrid, Spain.

De la contraportada

Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a compilation of research presented at the 11th International Conference in Advertising (ICORIA), which was held in Stockholm (Sweden) in June 2012. The conference gathered 150 leading researchers from 22 countries under the conference theme The changing roles of advertising . The book provides international state-of-the-art research with 30 articles by renowned scholars from the worldwide ICORIA network.

Contents

· The Roles of Advertising

· The Faces of Advertising

· Perceptions of Advertising

· Reception of Advertising

Target Groups

· Researchers, students, and practitioners in the fields of advertising, communications, marketing, and media management

The Editors:

Sara Rosengren and Micael Dahlén work at the Stockholm School of Economics.

Shintaro Okazaki is Associate Professor of Marketing at the College of Economics and Business Administration, Universidad Autónoma de Madrid, Spain.

"Sobre este título" puede pertenecer a otra edición de este libro.

Editorial
Springer Gabler
Año de publicación
2013
Idioma
Inglés
ISBN 10 
3658023643
ISBN 13 
9783658023645
Encuadernación
Tapa dura
Número de páginas
420
Editor
Dahlén Micael, Rosengren Sara, Okazaki Shintaro
Contacto del fabricante
Springer-Verlag GmbH
customerservice@springernature.com

Tiergartenstraße 17
Heidelberg
Baden-Württemberg
69121
Alemania

Otras ediciones populares con el mismo título

9783658042165: Advances in Advertising Research (Vol. IV): The Changing Roles of Advertising (European Advertising Academy)

Edición Destacada

ISBN 10:  3658042168 ISBN 13:  9783658042165
Editorial: Springer Gabler, 2015
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