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Consumer Behavior in Retailing : An Indian Perpesctive - Tapa blanda

Dalwadi, Riteshkumar

 
9783639710168: Consumer Behavior in Retailing : An Indian Perpesctive
Tapa blanda
ISBN 10: 3639710169 ISBN 13: 9783639710168
Editorial: Scholars' Press, 2014

Sinopsis

This book focuses on how different factors contribute in shaping consumers perceptions about organized retail stores and to identify factors affecting consumers’ attitude towards organized retail stores. It also aims to discover motivating factors that attracts consumers to visit organized retail stores. Moreover, it not only intends to identify the factors affecting to consumer buying behavior while shopping at retail stores but also to bring out the preference parameters for shopping at organized retail stores rather than traditional stores. Whether consumers favor opening of such organized retail stores or not is also one of the research objective. Finally, the book brings out the areas of improvements for organized retail stores and suggests competent and innovative strategies for retail stores.

"Sinopsis" puede pertenecer a otra edición de este libro.

Reseña del editor

This book focuses on how different factors contribute in shaping consumers perceptions about organized retail stores and to identify factors affecting consumers' attitude towards organized retail stores. It also aims to discover motivating factors that attracts consumers to visit organized retail stores. Moreover, it not only intends to identify the factors affecting to consumer buying behavior while shopping at retail stores but also to bring out the preference parameters for shopping at organized retail stores rather than traditional stores. Whether consumers favor opening of such organized retail stores or not is also one of the research objective. Finally, the book brings out the areas of improvements for organized retail stores and suggests competent and innovative strategies for retail stores.

Biografía del autor

Dr. Riteshkumar Dalwadi is an alumni of IIM-A, holds a Ph.D. in management, an MBA in Marketing with first class. Currently he is a professor at The Business School, Humber College,Toronto,Canada. His professional portfolio includes teaching, research, corporate training & business consulting.

"Sobre este título" puede pertenecer a otra edición de este libro.

Editorial
Scholars' Press
Año de publicación
2014
Idioma
Inglés
ISBN 10 
3639710169
ISBN 13 
9783639710168
Encuadernación
Tapa blanda
Número de páginas
668
Contacto del fabricante
no disponible
Persona responsable
no disponible