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Marketing Intelligence and Strategic Marketing Management: Analysis and Synthesis - Tapa blanda

Ranjan, Chaudhuri

 
9783639254334: Marketing Intelligence and Strategic Marketing Management: Analysis and Synthesis
Tapa blanda
ISBN 10: 3639254333 ISBN 13: 9783639254334
Editorial: VDM Verlag Dr. Müller, 2010

Sinopsis

The unifying theme of the whole dissertation is the investigator?s unassailable faith in the market forces and the inherent ability of the markets to correct themselves. The representation encompasses the market intelligence within the framework of algorithmic information theory and the matching of strategic input state vectors to the output states to develop a strategy for efficient market management. This establishes the unification of market intelligence with stock market, market parameters, nation?s GDP, fuzzy relationship of sensex and equity price, long term strategy of markets (example oil market), the dominance of markets by global parameters (WTO effect) and the international and national e-market through the Internet. Analysis and synthesis of Market Intelligence and Strategic Marketing Management have been adequately covered in the present dissertation with feed forward and feedback mechanisms having strongly interlinked parameter vectors.

"Sinopsis" puede pertenecer a otra edición de este libro.

Reseña del editor

The unifying theme of the whole dissertation is the investigator's unassailable faith in the market forces and the inherent ability of the markets to correct themselves. The representation encompasses the market intelligence within the framework of algorithmic information theory and the matching of strategic input state vectors to the output states to develop a strategy for efficient market management. This establishes the unification of market intelligence with stock market, market parameters, nation's GDP, fuzzy relationship of sensex and equity price, long term strategy of markets (example oil market), the dominance of markets by global parameters (WTO effect) and the international and national e-market through the Internet. Analysis and synthesis of Market Intelligence and Strategic Marketing Management have been adequately covered in the present dissertation with feed forward and feedback mechanisms having strongly interlinked parameter vectors.

"Sobre este título" puede pertenecer a otra edición de este libro.

Editorial
VDM Verlag Dr. Müller
Año de publicación
2010
Idioma
Inglés
ISBN 10 
3639254333
ISBN 13 
9783639254334
Encuadernación
Tapa blanda
Número de páginas
284
Contacto del fabricante
no disponible
Persona responsable
no disponible