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A Comparative Study of Research Methodology - Tapa blanda

William Lightfoot

 
9783639071399: A Comparative Study of Research Methodology
Tapa blanda
ISBN 10: 3639071395 ISBN 13: 9783639071399
Editorial: KS OmniScriptum Publishing, 2008

Sinopsis

The Internet has become a powerful tool for gathering data, communicating, and processing of transactions globally. It has also become a major market research tool used by commercial market research firms to distribute surveys to various populations. Research to date has focused on comparing response rate, response speed, and cost of direct mail and electronic mail delivered surveys. This book presents and discusses the results of a research study that directly compares response rates and response distributions to self-administered questionnaires delivered to a population of design engineers using both direct mail and electronic mail delivery media. Additional information is presented that discusses tests of the effects of credentials, and incentives on response rates for direct mail surveys.

"Sinopsis" puede pertenecer a otra edición de este libro.

Reseña del editor

The Internet has become a powerful tool for gathering data, communicating, and processing of transactions globally. It has also become a major market research tool used by commercial market research firms to distribute surveys to various populations. Research to date has focused on comparing response rate, response speed, and cost of direct mail and electronic mail delivered surveys. This book presents and discusses the results of a research study that directly compares response rates and response distributions to self-administered questionnaires delivered to a population of design engineers using both direct mail and electronic mail delivery media. Additional information is presented that discusses tests of the effects of credentials, and incentives on response rates for direct mail surveys.

"Sobre este título" puede pertenecer a otra edición de este libro.

Editorial
KS OmniScriptum Publishing
Año de publicación
2008
Idioma
Inglés
ISBN 10 
3639071395
ISBN 13 
9783639071399
Encuadernación
Tapa blanda
Número de páginas
136
Contacto del fabricante
no disponible
Persona responsable
no disponible