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Culture’s Influence on the Websites of German and Chinese Companies: An Analysis of Cultural Diversity on the Internet - Tapa blanda
Sinopsis
The author examine whether culture has traceable influences on the internet presences of international companies and what impact these influences have on the respective web design. Therefore, he analses sample internet presences of German and Chinese companies to finally propose a culturally optimized blueprint of a website.
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Acerca del autor
Julian Böhnisch studied business administration at the Georg-August University of Göttingen and at the Technical University of Freiberg, where he also received his PhD. His research focuses on finance, accounting and taxes as well as marketing and management.
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- EditorialPeter Lang
- Año de publicación2021
- ISBN 10 3631866879
- ISBN 13 9783631866870
- EncuadernaciónTapa blanda
- IdiomaInglés
- Número de páginas246
- Contacto del fabricanteno disponible
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Culture's Influence on the Websites of German and Chinese Companies
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Culture's Influence on the Websites of German and Chinese Companies
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PAP. Condición: New. New Book. Shipped from UK. Established seller since 2000. Nº de ref. del artículo: CW-9783631866870
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Culture's Influence on the Websites of German and Chinese Companies
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Culture¿s Influence on the Websites of German and Chinese Companies
Publicado por
Peter Lang Dez 2021, 2021
ISBN 10: 3631866879
ISBN 13: 9783631866870
Nuevo
Taschenbuch
Librería: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Alemania
Calificación del vendedor: 5 de 5 estrellas
Taschenbuch. Condición: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Few inventions in human history have been as revolutionary concerning the way people communicate and do business as the internet. Almost 60% of the world's population have access to the World Wide Web, so that a rapid future development regarding global businesses, which strongly depend on the usage of the internet, can surely be predicted . International companies and organizations operate worldwide, with participants across all cultures. This development results in an increasing focus on managing the gaps and specific characteristics of different cultures. In this context, not only marketing across geographic boundaries needs to be reconsidered, but also communication via internet. The author examines whether culture has traceable influences on the internet presences of international companies and - if so - what impact these influences have on the respective web design. Therefore, he analyzes sample internet presences of German and Chinese companies by applying the method of content analysis in order to finally propose a culturally optimized blueprint of a website. 246 pp. Englisch. Nº de ref. del artículo: 9783631866870
Cantidad disponible: 2 disponibles
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Culture¿s Influence on the Websites of German and Chinese Companies : An Analysis of Cultural Diversity on the Internet
Librería: AHA-BUCH GmbH, Einbeck, Alemania
Calificación del vendedor: 5 de 5 estrellas
Taschenbuch. Condición: Neu. Druck auf Anfrage Neuware - Printed after ordering - Few inventions in human history have been as revolutionary concerning the way people communicate and do business as the internet. Almost 60% of the world's population have access to the World Wide Web, so that a rapid future development regarding global businesses, which strongly depend on the usage of the internet, can surely be predicted . International companies and organizations operate worldwide, with participants across all cultures. This development results in an increasing focus on managing the gaps and specific characteristics of different cultures. In this context, not only marketing across geographic boundaries needs to be reconsidered, but also communication via internet. The author examines whether culture has traceable influences on the internet presences of international companies and - if so - what impact these influences have on the respective web design. Therefore, he analyzes sample internet presences of German and Chinese companies by applying the method of content analysis in order to finally propose a culturally optimized blueprint of a website. Nº de ref. del artículo: 9783631866870
Cantidad disponible: 1 disponibles
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Culture's Influence on the Websites of German and Chinese Companies; An Analysis of Cultural Diversity on the Internet
Publicado por
Peter Lang D 2021-12-13, 2021
ISBN 10: 3631866879
ISBN 13: 9783631866870
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Paperback
Librería: Chiron Media, Wallingford, Reino Unido
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Paperback. Condición: New. Nº de ref. del artículo: 6666-IUK-9783631866870
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Culture's Influence on the Websites of German and Chinese Companies
Publicado por
Peter Lang, Peter Lang Dez 2021, 2021
ISBN 10: 3631866879
ISBN 13: 9783631866870
Nuevo
Taschenbuch
Librería: buchversandmimpf2000, Emtmannsberg, BAYE, Alemania
Calificación del vendedor: 5 de 5 estrellas
Taschenbuch. Condición: Neu. Neuware -Few inventions in human history have been as revolutionary concerning the way people communicate and do business as the internet. Almost 60% of the world¿s population have access to the World Wide Web, so that a rapid future development regarding global businesses, which strongly depend on the usage of the internet, can surely be predicted . International companies and organizations operate worldwide, with participants across all cultures. This development results in an increasing focus on managing the gaps and specific characteristics of different cultures. In this context, not only marketing across geographic boundaries needs to be reconsidered, but also communication via internet. The author examines whether culture has traceable influences on the internet presences of international companies and ¿ if so ¿ what impact these influences have on the respective web design. Therefore, he analyzes sample internet presences of German and Chinese companies by applying the method of content analysis in order to finally propose a culturally optimized blueprint of a website. 246 pp. Englisch. Nº de ref. del artículo: 9783631866870
Cantidad disponible: 2 disponibles
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Culture¿s Influence on the Websites of German and Chinese Companies | An Analysis of Cultural Diversity on the Internet
Librería: preigu, Osnabrück, Alemania
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Taschenbuch. Condición: Neu. Culture¿s Influence on the Websites of German and Chinese Companies | An Analysis of Cultural Diversity on the Internet | Julian Böhnisch | Taschenbuch | Paperback | Englisch | 2021 | Peter Lang | EAN 9783631866870 | Verantwortliche Person für die EU: Lang, Peter GmbH, Gontardstr. 11, 10178 Berlin, r[dot]boehm-korff[at]peterlang[dot]com | Anbieter: preigu. Nº de ref. del artículo: 120934009
Cantidad disponible: 5 disponibles