EDLP versus Hi-Lo Pricing Strategies in Retailing: Literature Review and Empirical Examinations in the German Retail Market (15) (Schriften zu Marketing und Handel) - Tapa dura

El Husseini, Sabine

 
9783631643570: EDLP versus Hi-Lo Pricing Strategies in Retailing: Literature Review and Empirical Examinations in the German Retail Market (15) (Schriften zu Marketing und Handel)

Sinopsis

This work examines the topic of EDLP versus Hi-Lo pricing strategies in retailing. Based on a comprehensive conceptual examination of pricing strategies in retailing, the author conducted two large-scale empirical studies about the impact of the retailer's pricing strategy on store performance.

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Acerca del autor

Sabine El Husseini, Dr., studied Business Economics at the University of Augsburg (Germany) and the University of California, Santa Barbara (USA). She worked as a research assistant at the Otto Beisheim Endowed Chair of Marketing and Commerce at WHU – Otto Beisheim School of Management, Vallendar (Germany). Her research topics include pricing strategy and retail marketing.

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