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Sinopsis
A competitor's new offer, price change, or campaign can feel urgent even when it has little relevance to your customers. This practical guide helps business owners place competitive activity in context. It explains how to define the real market, identify customer substitutes, compare claims and capabilities, track meaningful changes, and avoid copying surface-level tactics. Readers build a lightweight research process that supports product, pricing, and positioning decisions while protecting attention for their own strategy.
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Known for narrative histories about trade empires, shipping routes, and financial systems.
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Competitors in Context
Impresión bajo demandaLibrería: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Alemania
Calificación del vendedor: 5 de 5 estrellas
Taschenbuch. Condición: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -A competitor's new offer, price change, or campaign can feel urgent even when it has little relevance to your customers. This practical guide helps business owners place competitive activity in context. It explains how to define the real market, identify customer substitutes, compare claims and capabilities, track meaningful changes, and avoid copying surface-level tactics. Readers build a lightweight research process that supports product, pricing, and positioning decisions while protecting attention for their own strategy. 252 pp. Englisch. Nº de ref. del artículo: 9783565620968
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Competitors in Context : Finding Signals Without Losing Direction.DE
Librería: AHA-BUCH GmbH, Einbeck, Alemania
Calificación del vendedor: 5 de 5 estrellas
Taschenbuch. Condición: Neu. Druck auf Anfrage Neuware - Printed after ordering - A competitor's new offer, price change, or campaign can feel urgent even when it has little relevance to your customers. This practical guide helps business owners place competitive activity in context. It explains how to define the real market, identify customer substitutes, compare claims and capabilities, track meaningful changes, and avoid copying surface-level tactics. Readers build a lightweight research process that supports product, pricing, and positioning decisions while protecting attention for their own strategy. Nº de ref. del artículo: 9783565620968
Comprar nuevo
EUR 34,99
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Se envía de Alemania a Estados Unidos de America
Se envía de Alemania a Estados Unidos de America
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Competitors in Context | Finding Signals Without Losing Direction.DE
Librería: preigu, Osnabrück, Alemania
Calificación del vendedor: 5 de 5 estrellas
Taschenbuch. Condición: Neu. Competitors in Context | Finding Signals Without Losing [.] | Tyler Ashford | Taschenbuch | Englisch | epubli | EAN 9783565620968 | Verantwortliche Person für die EU: Neopubli GmbH (Imprint: epubli), Köpenicker Str. 154a, 10997 Berlin, produktsicherheit[at]epubli[dot]com | Anbieter: preigu. Nº de ref. del artículo: 136131913
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EUR 34,99
Envío por EUR 70,00
Se envía de Alemania a Estados Unidos de America
Se envía de Alemania a Estados Unidos de America
Cantidad disponible: 5 disponibles