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Sinopsis
Why do we say yes to something free—and end up paying more than we planned? The Sample Effect reveals the hidden psychology behind one of marketing’s oldest and most irresistible tricks: the free sample. Drawing from behavioral science, neuroscience, and retail design, this engaging book unpacks how small gestures trigger big commitments, and why something as simple as a taste, scent, or texture can rewire decision-making in seconds. Far from manipulation, The Sample Effect shows how generosity, experience, and psychology intertwine to create value that feels real.
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The Sample Effect
Impresión bajo demandaLibrería: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Alemania
Calificación del vendedor: 5 de 5 estrellas
Taschenbuch. Condición: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Why do we say yes to something free-and end up paying more than we planned The Sample Effect reveals the hidden psychology behind one of marketing's oldest and most irresistible tricks: the free sample.Drawing from behavioral science, neuroscience, and retail design, this engaging book unpacks how small gestures trigger big commitments, and why something as simple as a taste, scent, or texture can rewire decision-making in seconds. Far from manipulation, The Sample Effect shows how generosity, experience, and psychology intertwine to create value that feels real. 224 pp. Englisch. Nº de ref. del artículo: 9783565077083
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The Sample Effect : How Taste, Touch, and Tiny Gifts Turn Shoppers into Believers.DE
Librería: AHA-BUCH GmbH, Einbeck, Alemania
Calificación del vendedor: 5 de 5 estrellas
Taschenbuch. Condición: Neu. Druck auf Anfrage Neuware - Printed after ordering - Why do we say yes to something free-and end up paying more than we planned The Sample Effect reveals the hidden psychology behind one of marketing's oldest and most irresistible tricks: the free sample.Drawing from behavioral science, neuroscience, and retail design, this engaging book unpacks how small gestures trigger big commitments, and why something as simple as a taste, scent, or texture can rewire decision-making in seconds. Far from manipulation, The Sample Effect shows how generosity, experience, and psychology intertwine to create value that feels real. Nº de ref. del artículo: 9783565077083
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EUR 27,99
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The Sample Effect | How Taste, Touch, and Tiny Gifts Turn Shoppers into Believers
Librería: preigu, Osnabrück, Alemania
Calificación del vendedor: 5 de 5 estrellas
Taschenbuch. Condición: Neu. The Sample Effect | How Taste, Touch, and Tiny Gifts Turn Shoppers into Believers | Jared Douglas | Taschenbuch | Englisch | epubli | EAN 9783565077083 | Verantwortliche Person für die EU: Neopubli GmbH (Imprint: epubli), Köpenicker Str. 154a, 10997 Berlin, produktsicherheit[at]epubli[dot]com | Anbieter: preigu. Nº de ref. del artículo: 134230296
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