Process-based Strategic Planning - Tapa dura

Grunig, Rudolf; Kuhn, Richard

 
9783540418221: Process-based Strategic Planning
Tapa dura
ISBN 10: 3540418229 ISBN 13: 9783540418221
Editorial: Springer-Verlag Berlin and Heidelberg GmbH & Co. K, 2001

Sinopsis

A company's strategies define its future direction specifying not only target market positions for many years to come, but also the key competitive advantages both at the level of the market offers and for resources. Developing future strategies is an important and complex task which is the core issue in this book. After a short introduction to strategic planning, this book presents a heuristic process for determining future strategies. This process is divided into seven steps and for each of these steps detailed recommendations for problem-solving are provided and illustrated through many concrete examples.

"Sinopsis" puede pertenecer a otra edición de este libro.

Reseña del editor

A company's strategies define its future direction specifying not only target market positions for many years to come, but also the key competitive advantages both at the level of the market offers and for resources. Developing future strategies is an important and complex task which is the core issue in this book. After a short introduction to strategic planning, this book presents a heuristic process for determining future strategies. This process is divided into seven steps and for each of these steps detailed recommendations for problem-solving are provided and illustrated through many concrete examples.

"Sobre este título" puede pertenecer a otra edición de este libro.

Editorial
Springer-Verlag Berlin and Heidelberg GmbH & Co. K
Año de publicación
2001
Idioma
Inglés
ISBN 10 
3540418229
ISBN 13 
9783540418221
Encuadernación
Tapa dura
Número de páginas
337
Contacto del fabricante
no disponible
Persona responsable
CMN Printpool Inh. Mathis Neumann
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