Doing Business with Germans: Their Perception, Our Perception - Tapa blanda

Sinopsis

As globalisation becomes more pervasive in everyday life, many people are faced with challenging new situations: Cultural differences no longer fascinate only tourists and intrigue academics. The impact of globalisation has become, to a large extent, a part of our daily life, particularly in the business world. This book looks at the two sides of German business partnerships in an intercultural setting: on the one hand it deals with people working with Germans in their own country as well as with expatriates who are living in Germany, and on the other hand it portrays Germans doing business with people from all over the world, whether face-to-face or at a distance. What is "typically German"? How do other people perceive me as a German? This book will help you to achieve intercultural competence, that means: understanding of the cultural standards of others and insight into one's own culture. Based on her academic training and many years of experience, Sylvia Schroll-Machl describes real-life situations that foreigners have experienced with Germans and explains, what Germans actually mean when they say and do particular things. The author also investigates the cultural and historical background which has shaped the German identity.

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