Management International Review: Special Issue 1/2004 (mir Special Issue): 0 - Tapa blanda

Brock, David M.

 
9783409125444: Management International Review: Special Issue 1/2004 (mir Special Issue): 0
Tapa blanda
ISBN 10: 3409125442 ISBN 13: 9783409125444
Editorial: Gabler, 2003

Sinopsis

The major changes in strategy and structure in MNEs increasing levels of global integration, innovation by design, new network structures, outsourcing of major value-chain activities, E-commerce and the backlash against globalization.
This special issue includes an overview of the integration-responsiveness framework.

"Sinopsis" puede pertenecer a otra edición de este libro.

Acerca del autor

David Brock, Senior Lecturer, Department of Business Administration, Ben-Gurion University, Beer-Sheva, Israel. Julian Birkinshaw, Associate Professor, Strategic and International Management, London Business School, London, UK.

De la contraportada

Multinational corporations (MNCs) are frequently pictured as being at the vanguard of global integration.They face strong incentives to maximize economies of scale in research and development, purchaising, production and marketing, and encounter low barriers in the dissemination of technologies and best practices. This special issue brings together various papers that focus on different aspects of the tension between global and local within MNCs.

"Sobre este título" puede pertenecer a otra edición de este libro.

Editorial
Gabler
Año de publicación
2003
Idioma
Inglés
ISBN 10 
3409125442
ISBN 13 
9783409125444
Encuadernación
Tapa blanda
Número de páginas
160
Contacto del fabricante
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