Sinopsis
With the rise of ubiquitous global ride-booking apps such as Uber, Lyft, and others, what do we really know about consumers’ mindsets in the repeated utilization of using app-based taxi services? This book uses an empirical analysis on ridership in Jakarta, Indonesia. As the largest economy in Southeast Asia, Indonesia has diverse forms of public and ride-hailing transportation. The book positions value creation capabilities of ride-hailing apps among the myriad of urban transportation offerings in the largest city of Southeast Asia using Structural Equation Modelling and the context of the 7Ps as constructs. The book is therefore an essential tool for anyone - practitioners and academics alike - trying to understand consumer preferences in transportation choice modes in the context of emerging markets in Southeast Asia through the example of Jakarta.
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Acerca del autor
Dr Alex Wollenberg is Professor of Business and Management at St. George's University researching the development of innovation capabilities and value creation in emerging markets. He completed his PhD at the National University of Singapore in 2011 and has held appointments in consultancy and academia in Colombia, Russia, Singapore, and Indonesia.
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Perceived Value in the Ride-Hailing Transportation Sector in Indonesia
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Scholars' Press Jun 2017, 2017
ISBN 10: 3330652896
ISBN 13: 9783330652897
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Taschenbuch. Condición: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -With the rise of ubiquitous global ride-booking apps such as Uber, Lyft, and others, what do we really know about consumers' mindsets in the repeated utilization of using app-based taxi services This book uses an empirical analysis on ridership in Jakarta, Indonesia. As the largest economy in Southeast Asia, Indonesia has diverse forms of public and ride-hailing transportation. The book positions value creation capabilities of ride-hailing apps among the myriad of urban transportation offerings in the largest city of Southeast Asia using Structural Equation Modelling and the context of the 7Ps as constructs. The book is therefore an essential tool for anyone - practitioners and academics alike - trying to understand consumer preferences in transportation choice modes in the context of emerging markets in Southeast Asia through the example of Jakarta. 224 pp. Englisch. Nº de ref. del artículo: 9783330652897
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Condición: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Autor/Autorin: Wollenberg AlexanderDr Alex Wollenberg is Professor of Business and Management at St. George s University researching the development of innovation capabilities and value creation in emerging markets. He completed his PhD at the Nati. Nº de ref. del artículo: 156197880
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Taschenbuch. Condición: Neu. Perceived Value in the Ride-Hailing Transportation Sector in Indonesia | Alexander Wollenberg (u. a.) | Taschenbuch | 224 S. | Englisch | 2017 | Scholars' Press | EAN 9783330652897 | Verantwortliche Person für die EU: preigu GmbH & Co. KG, Lengericher Landstr. 19, 49078 Osnabrück, mail[at]preigu[dot]de | Anbieter: preigu. Nº de ref. del artículo: 109487065
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Perceived Value in the Ride-Hailing Transportation Sector in Indonesia
Publicado por
Scholars' Press Jun 2017, 2017
ISBN 10: 3330652896
ISBN 13: 9783330652897
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Librería: buchversandmimpf2000, Emtmannsberg, BAYE, Alemania
Calificación del vendedor: 5 de 5 estrellas
Taschenbuch. Condición: Neu. This item is printed on demand - Print on Demand Titel. Neuware -With the rise of ubiquitous global ride-booking apps such as Uber, Lyft, and others, what do we really know about consumers' mindsets in the repeated utilization of using app-based taxi services This book uses an empirical analysis on ridership in Jakarta, Indonesia. As the largest economy in Southeast Asia, Indonesia has diverse forms of public and ride-hailing transportation. The book positions value creation capabilities of ride-hailing apps among the myriad of urban transportation offerings in the largest city of Southeast Asia using Structural Equation Modelling and the context of the 7Ps as constructs. The book is therefore an essential tool for anyone - practitioners and academics alike - trying to understand consumer preferences in transportation choice modes in the context of emerging markets in Southeast Asia through the example of Jakarta.VDM Verlag, Dudweiler Landstraße 99, 66123 Saarbrücken 224 pp. Englisch. Nº de ref. del artículo: 9783330652897
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Taschenbuch. Condición: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - With the rise of ubiquitous global ride-booking apps such as Uber, Lyft, and others, what do we really know about consumers' mindsets in the repeated utilization of using app-based taxi services This book uses an empirical analysis on ridership in Jakarta, Indonesia. As the largest economy in Southeast Asia, Indonesia has diverse forms of public and ride-hailing transportation. The book positions value creation capabilities of ride-hailing apps among the myriad of urban transportation offerings in the largest city of Southeast Asia using Structural Equation Modelling and the context of the 7Ps as constructs. The book is therefore an essential tool for anyone - practitioners and academics alike - trying to understand consumer preferences in transportation choice modes in the context of emerging markets in Southeast Asia through the example of Jakarta. Nº de ref. del artículo: 9783330652897
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