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Sinopsis
This book uses a neuromarketing perspective to examine STP and 4P strategies. In neuromarketing parlance, “market” means providing products and services by way of brain activation and triggering consumer satisfaction. Consumer purchasing decisions are largely controlled by the brain, and often the subconscious has a greater influence over purchase choices than the conscious mind. In order to manage marketing strategies more efficiently, marketers seek to better understand how brain activation relates to purchasing behavior. Accordingly, companies in a variety of industries are working on promoting product sales by exploring clues through investigating brain functions. This book focuses on basic neuromarketing theory, and includes case studies of breakthroughs in hit product development.
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Reseña del editor
This book uses a neuromarketing perspective to examine STP and 4P strategies. In neuromarketing parlance, “market” means providing products and services by way of brain activation and triggering consumer satisfaction. Consumer purchasing decisions are largely controlled by the brain, and often the subconscious has a greater influence over purchase choices than the conscious mind. In order to manage marketing strategies more efficiently, marketers seek to better understand how brain activation relates to purchasing behavior. Accordingly, companies in a variety of industries are working on promoting product sales by exploring clues through investigating brain functions. This book focuses on basic neuromarketing theory, and includes case studies of breakthroughs in hit product development.
Biografía del autor
With a PhD in Business Administration specializing in Marketing, Dr. Doh's research focus has been on marketing strategy in relation to consumer behavior. Her present area of interest is neuromarketing, utilizing research tools such as fMRI, EEG, and NIRS.
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Basic Neuromarketing with Case Studies on Developing Hit Products
Publicado por
LAP Lambert Academic Publishing Jun 2017, 2017
ISBN 10: 3330068051
ISBN 13: 9783330068056
Nuevo
Taschenbuch
Librería: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Alemania
Calificación del vendedor: 5 de 5 estrellas
Taschenbuch. Condición: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -This book uses a neuromarketing perspective to examine STP and 4P strategies. In neuromarketing parlance, 'market' means providing products and services by way of brain activation and triggering consumer satisfaction. Consumer purchasing decisions are largely controlled by the brain, and often the subconscious has a greater influence over purchase choices than the conscious mind. In order to manage marketing strategies more efficiently, marketers seek to better understand how brain activation relates to purchasing behavior. Accordingly, companies in a variety of industries are working on promoting product sales by exploring clues through investigating brain functions. This book focuses on basic neuromarketing theory, and includes case studies of breakthroughs in hit product development. 88 pp. Englisch. Nº de ref. del artículo: 9783330068056
Cantidad disponible: 2 disponibles
Imagen del vendedor
Basic Neuromarketing with Case Studies on Developing Hit Products
Publicado por
LAP Lambert Academic Publishing, 2017
ISBN 10: 3330068051
ISBN 13: 9783330068056
Nuevo
Taschenbuch
Librería: AHA-BUCH GmbH, Einbeck, Alemania
Calificación del vendedor: 5 de 5 estrellas
Taschenbuch. Condición: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - This book uses a neuromarketing perspective to examine STP and 4P strategies. In neuromarketing parlance, 'market' means providing products and services by way of brain activation and triggering consumer satisfaction. Consumer purchasing decisions are largely controlled by the brain, and often the subconscious has a greater influence over purchase choices than the conscious mind. In order to manage marketing strategies more efficiently, marketers seek to better understand how brain activation relates to purchasing behavior. Accordingly, companies in a variety of industries are working on promoting product sales by exploring clues through investigating brain functions. This book focuses on basic neuromarketing theory, and includes case studies of breakthroughs in hit product development. Nº de ref. del artículo: 9783330068056
Cantidad disponible: 1 disponibles
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Basic Neuromarketing with Case Studies on Developing Hit Products
Publicado por
LAP LAMBERT Academic Publishing, 2017
ISBN 10: 3330068051
ISBN 13: 9783330068056
Nuevo
Tapa blanda
Librería: moluna, Greven, Alemania
Calificación del vendedor: 4 de 5 estrellas
Condición: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Autor/Autorin: Doh SaeranWith a PhD in Business Administration specializing in Marketing, Dr. Doh s research focus has been on marketing strategy in relation to consumer behavior. Her present area of interest is neuromarketing, utilizing research t. Nº de ref. del artículo: 151236016
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Basic Neuromarketing with Case Studies on Developing Hit Products
Publicado por
LAP LAMBERT Academic Publishing, 2017
ISBN 10: 3330068051
ISBN 13: 9783330068056
Nuevo
Paperback
Librería: Revaluation Books, Exeter, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Paperback. Condición: Brand New. 88 pages. 8.66x5.91x0.20 inches. In Stock. Nº de ref. del artículo: 3330068051
Cantidad disponible: 1 disponibles
Imagen del vendedor
Basic Neuromarketing with Case Studies on Developing Hit Products
Publicado por
LAP Lambert Academic Publishing Jun 2017, 2017
ISBN 10: 3330068051
ISBN 13: 9783330068056
Nuevo
Taschenbuch
Librería: buchversandmimpf2000, Emtmannsberg, BAYE, Alemania
Calificación del vendedor: 5 de 5 estrellas
Taschenbuch. Condición: Neu. Neuware -This book uses a neuromarketing perspective to examine STP and 4P strategies. In neuromarketing parlance, ¿market¿ means providing products and services by way of brain activation and triggering consumer satisfaction. Consumer purchasing decisions are largely controlled by the brain, and often the subconscious has a greater influence over purchase choices than the conscious mind. In order to manage marketing strategies more efficiently, marketers seek to better understand how brain activation relates to purchasing behavior. Accordingly, companies in a variety of industries are working on promoting product sales by exploring clues through investigating brain functions. This book focuses on basic neuromarketing theory, and includes case studies of breakthroughs in hit product development.Books on Demand GmbH, Überseering 33, 22297 Hamburg 88 pp. Englisch. Nº de ref. del artículo: 9783330068056
Cantidad disponible: 2 disponibles