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9783330056176: Is Service Quality a Correlate of Customer Satisfaction?

Sinopsis

This study assesses the relationship between dimensions of service quality and customer satisfaction from the perspectives of passengers that travel through Nigerian airports. Survey methodology was adopted for the study. Cross-sectional data were collected at four International airports with the aid of structured questionnaire. The questionnaire was administered to 600 passengers across Lagos, Abuja, Kano and Port-Harcourt airports with 71 % response rate. Regression analyses reveal that although the relationship between each of the dimensions of service quality and customer satisfaction is significant at 5% , the multiple correlation coefficient ranges from weak to moderate thus suggesting that the dimensions of service quality requires further enhancement for customers satisfaction to be improved upon by the Airport Authority in Nigeria. The study advocate decisive action by the Airport Authority in Nigeria to initiate policies geared at enhancing dimensions of service quality for improved customer satisfaction at various Nigerian Airports.

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Reseña del editor

This study assesses the relationship between dimensions of service quality and customer satisfaction from the perspectives of passengers that travel through Nigerian airports. Survey methodology was adopted for the study. Cross-sectional data were collected at four International airports with the aid of structured questionnaire. The questionnaire was administered to 600 passengers across Lagos, Abuja, Kano and Port-Harcourt airports with 71 % response rate. Regression analyses reveal that although the relationship between each of the dimensions of service quality and customer satisfaction is significant at 5% , the multiple correlation coefficient ranges from weak to moderate thus suggesting that the dimensions of service quality requires further enhancement for customers satisfaction to be improved upon by the Airport Authority in Nigeria. The study advocate decisive action by the Airport Authority in Nigeria to initiate policies geared at enhancing dimensions of service quality for improved customer satisfaction at various Nigerian Airports.

Biografía del autor

James A. Adeniran obtained his first degree B.Sc Accounting from University of Ilorin in 1991. In 2005 he obtained (MBA) in Marketing from Lagos State University and M.Sc Marketing from University of Lagos in 2014. He commenced his PhD Marketing program in Babcock University in Nigeria in 2015 and has internationally published papers in marketing.

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  • EditorialLAP LAMBERT Academic Publishing
  • Año de publicación2017
  • ISBN 10 3330056177
  • ISBN 13 9783330056176
  • EncuadernaciónTapa blanda
  • IdiomaInglés
  • Número de páginas52
  • Contacto del fabricanteno disponible

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James Adeniran
ISBN 10: 3330056177 ISBN 13: 9783330056176
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Taschenbuch. Condición: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -This study assesses the relationship between dimensions of service quality and customer satisfaction from the perspectives of passengers that travel through Nigerian airports. Survey methodology was adopted for the study. Cross-sectional data were collected at four International airports with the aid of structured questionnaire. The questionnaire was administered to 600 passengers across Lagos, Abuja, Kano and Port-Harcourt airports with 71 % response rate. Regression analyses reveal that although the relationship between each of the dimensions of service quality and customer satisfaction is significant at 5% , the multiple correlation coefficient ranges from weak to moderate thus suggesting that the dimensions of service quality requires further enhancement for customers satisfaction to be improved upon by the Airport Authority in Nigeria. The study advocate decisive action by the Airport Authority in Nigeria to initiate policies geared at enhancing dimensions of service quality for improved customer satisfaction at various Nigerian Airports. 52 pp. Englisch. Nº de ref. del artículo: 9783330056176

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James Adeniran
Publicado por LAP LAMBERT Academic Publishing, 2017
ISBN 10: 3330056177 ISBN 13: 9783330056176
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Taschenbuch. Condición: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - This study assesses the relationship between dimensions of service quality and customer satisfaction from the perspectives of passengers that travel through Nigerian airports. Survey methodology was adopted for the study. Cross-sectional data were collected at four International airports with the aid of structured questionnaire. The questionnaire was administered to 600 passengers across Lagos, Abuja, Kano and Port-Harcourt airports with 71 % response rate. Regression analyses reveal that although the relationship between each of the dimensions of service quality and customer satisfaction is significant at 5% , the multiple correlation coefficient ranges from weak to moderate thus suggesting that the dimensions of service quality requires further enhancement for customers satisfaction to be improved upon by the Airport Authority in Nigeria. The study advocate decisive action by the Airport Authority in Nigeria to initiate policies geared at enhancing dimensions of service quality for improved customer satisfaction at various Nigerian Airports. Nº de ref. del artículo: 9783330056176

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James Adeniran|Adekunle Binuyo
Publicado por LAP LAMBERT Academic Publishing, 2017
ISBN 10: 3330056177 ISBN 13: 9783330056176
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Condición: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Autor/Autorin: Adeniran JamesJames A. Adeniran obtained his first degree B.Sc Accounting from University of Ilorin in 1991. In 2005 he obtained (MBA) in Marketing from Lagos State University and M.Sc Marketing from University of Lagos in 2014. He . Nº de ref. del artículo: 158392604

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James Adeniran
ISBN 10: 3330056177 ISBN 13: 9783330056176
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Taschenbuch. Condición: Neu. Neuware -This study assesses the relationship between dimensions of service quality and customer satisfaction from the perspectives of passengers that travel through Nigerian airports. Survey methodology was adopted for the study. Cross-sectional data were collected at four International airports with the aid of structured questionnaire. The questionnaire was administered to 600 passengers across Lagos, Abuja, Kano and Port-Harcourt airports with 71 % response rate. Regression analyses reveal that although the relationship between each of the dimensions of service quality and customer satisfaction is significant at 5% , the multiple correlation coefficient ranges from weak to moderate thus suggesting that the dimensions of service quality requires further enhancement for customers satisfaction to be improved upon by the Airport Authority in Nigeria. The study advocate decisive action by the Airport Authority in Nigeria to initiate policies geared at enhancing dimensions of service quality for improved customer satisfaction at various Nigerian Airports.Books on Demand GmbH, Überseering 33, 22297 Hamburg 52 pp. Englisch. Nº de ref. del artículo: 9783330056176

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James Adeniran
Publicado por LAP LAMBERT Academic Publishing, 2017
ISBN 10: 3330056177 ISBN 13: 9783330056176
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Paperback. Condición: Brand New. 52 pages. 8.66x5.91x0.12 inches. In Stock. Nº de ref. del artículo: 3330056177

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