Artículos relacionados a Focus Group Dynamics

Focus Group Dynamics - Tapa blanda

Adam, Muhammad Amir

 
9783330032941: Focus Group Dynamics
Tapa blanda
ISBN 10: 3330032944 ISBN 13: 9783330032941
Editorial: LAP LAMBERT Academic Publishing, 2017

Sinopsis

The book details the fundamentals of focus group research which are an important aspect of marketing research.In the world of marketing, focus groups are seen as an important tool for acquiring feedback regarding new products, as well as various other topics. In marketing, focus groups are usually used in the early stages of product or concept development, when organisations are trying to create an overall direction for marketing initiative. In particular, focus groups allow companies wishing to develop, package, name, or test market a new product, to discuss, view, and/or test the new product before it is made available to the public. The book provides valuable information about how to plan and conduct focus group studies for gaining valuable insights about consumer buying and behavioural motives.

"Sinopsis" puede pertenecer a otra edición de este libro.

Reseña del editor

The book details the fundamentals of focus group research which are an important aspect of marketing research.In the world of marketing, focus groups are seen as an important tool for acquiring feedback regarding new products, as well as various other topics. In marketing, focus groups are usually used in the early stages of product or concept development, when organisations are trying to create an overall direction for marketing initiative. In particular, focus groups allow companies wishing to develop, package, name, or test market a new product, to discuss, view, and/or test the new product before it is made available to the public. The book provides valuable information about how to plan and conduct focus group studies for gaining valuable insights about consumer buying and behavioural motives.

Biografía del autor

Dr Muhammad Amir Adam did his MBA from IBA in 1996 and PhD from the University of Kuala Lumpur in 2016. He has been serving key organisations for the past 20 years and possesses diverse international and local industry and academic working experience. He has produced many research work of international repute.

"Sobre este título" puede pertenecer a otra edición de este libro.

Editorial
LAP LAMBERT Academic Publishing
Año de publicación
2017
Idioma
Inglés
ISBN 10 
3330032944
ISBN 13 
9783330032941
Encuadernación
Tapa blanda
Número de páginas
108
Contacto del fabricante
no disponible
Persona responsable
no disponible