Sinopsis
1. Fundamentals of Price Management.- 2. Price Strategy.- 3. Analysis: The Economics of Price.- 4. Analysis: The Psychology of Price.- 5. Decision: One-dimensional Prices.- 6. Decision: Multi-dimensional Prices.- 7. Decision: Long-term Price Optimization.- 8. Price Management and Institutional Context.- 9. Implementation.- 10. Price Management for Consumer Goods.- 11. Price Management for Industrial Goods.- 12. Price Management for Services.- 13. Price Management for Retailers.- 14. Innovations in Price Management.
"Sinopsis" puede pertenecer a otra edición de este libro.
