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Start-up: A Practical Guide to Starting and Running a New Business (Management for Professionals) - Tapa dura

Libro 166 de 339: Management for Professionals

Harris, Tom

 
9783319945460: Start-up: A Practical Guide to Starting and Running a New Business (Management for Professionals)
Tapa dura
ISBN 10: 3319945467 ISBN 13: 9783319945460
Editorial: Springer, 2018

Sinopsis

This guide for aspiring entrepreneurs provides expert advice on every aspect of launching a new business. It is designed to be of particular value for academics wishing to exploit the commercial value of a new technology or business solution. Inspiring and readable, it shows how to evaluate the strength of a business idea, how to protect inventions, reviews legal steps and responsibilities, shows how to position products in the market, how to create a business plan and raise initial capital. Case studies, exercises and tips demystify the process of starting a business, build confidence and greatly increase the chances of success.

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Acerca del autor

Before setting up his own management consultancy business, Hi Consulting, in 2002, Tom Harris was a lecturer and led an academic research group in a top ranked university department, then spun-out a medical device company which went on to win awards for product innovation. Tom’s current business supports and monitors funded R&D collaborations and assists start-up and developing businesses develop, grow and export.

De la contraportada

Many people dream of starting their own business one day, but are not sure how to make it a reality, or whether they will succeed. In this book the author presents a comprehensive user guide for aspiring entrepreneurs, and provides expert advice and guidance on every major aspect of launching a new business. Step-by-step, this inspiring and highly readable book explains how would-be entrepreneurs can evaluate the strength of their business idea, protect their inventions, understand the legal steps and responsibilities involved in forming a company, position their products in the market, create a business plan and acquire financing.

Featuring case studies, practical exercises and tips, the book helps to demystify the process of starting a new business, giving readers the confidence to start up, and greatly increasing the chances of their entrepreneurial dream becoming a reality. It also offers a valuable learning resource for entrepreneurship and start-up clubs at universities and business schools.



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Editorial
Springer
Año de publicación
2018
Idioma
Inglés
ISBN 10 
3319945467
ISBN 13 
9783319945460
Encuadernación
Tapa dura
Número de edición
2
Número de páginas
160
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