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Distribution Strategy: The BESTX® Method for Sustainably Managing Networks and Channels (Management for Professionals) - Tapa dura

Libro 172 de 339: Management for Professionals

Moretti, Livio

 
9783319919584: Distribution Strategy: The BESTX® Method for Sustainably Managing Networks and Channels (Management for Professionals)
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ISBN 10: 331991958X ISBN 13: 9783319919584
Editorial: Springer, 2018

Sinopsis

This unique book helps business executives to improve their company’s business performance by showing how to build an effective and future-proof distribution channel, and adopt effective commercial policies and value-based pricing strategies.

For the first time, an ex-McKinsey consultant and general manager reveals the methodology adopted by successful Fortune 100 multinationals, offering readers a concise, informative and pragmatic guide to the core principles, with an abundance of concrete examples and visual frameworks.

Every good business manager needs to have a microscope on one eye and a telescope on the other eye - this practical, easy to follow book, anchored in solid analytic principles, allows for fast and solid transitions between diagnosis, long-term strategic thinking, and short-term execution.

Bruno Barcelos, General Manager Sandoz, a Novartis Company



"Sinopsis" puede pertenecer a otra edición de este libro.

Acerca del autor

Livio Moretti is currently Global Corporate Strategy Director for a major Pharmaceutical Company. For several years he has been implementing commercial excellence initiatives with top-tier management consultancies (McKinsey&Co, The Boston Consulting Group) for Fortune 100 multinationals around the Globe. Graduated in Management Engineering at Politecnico di Milano, summa cum laude, and in Economics Engineering at Ecole Centrale Paris, he received an MBA degree from INSEAD Business School. At 35, after selling his first business, he co-founded a venture fund active in Real Estate, NPLs and Retail. He has been a guest speaker for international MBA programs on competitive strategy and author of several articles on commercial excellence.

De la contraportada

This unique book helps business executives to improve their company's business performance by showing how to build an effective and future-proof distribution channel, and adopt effective commercial policies and value-based pricing strategies.

For the first time, an ex-McKinsey consultant and general manager reveals the methodology adopted by successful Fortune 100 multinationals, offering readers a concise, informative and pragmatic guide to the core principles, with an abundance of concrete examples and visual frameworks.


"Sobre este título" puede pertenecer a otra edición de este libro.

Editorial
Springer
Año de publicación
2018
Idioma
Inglés
ISBN 10 
331991958X
ISBN 13 
9783319919584
Encuadernación
Tapa dura
Número de edición
1
Número de páginas
234
Contacto del fabricante
no disponible
Persona responsable
GPSR Kontakt
ProductSafety@springernature.com

Abraham-Lincoln-Str. 46
Wiesbaden
65189
Alemania

Otras ediciones populares con el mismo título

9783319919607: Distribution Strategy: The BESTX® Method for Sustainably Managing Networks and Channels

Edición Destacada

ISBN 10:  3319919601 ISBN 13:  9783319919607
Editorial: Springer, 2019
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