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Internationalization of Business: Cases on Strategy Formulation and Implementation (MIR Series in International Business) - Tapa dura
Sinopsis
This book illustrates the various facets of internationalization in managerial practice, starting with a strategic outline of the many options firms have when formulating internationalization strategies. Designed as a textbook for Bachelor, Master and MBA classrooms, the core of the book consists of six case studies on firms from diverse industries, such as sporting goods, aviation, grocery discount, motorcycle, computer and IT, and fast-food. The cases present a variety of ways of entering and operating in foreign markets, such as export, franchising, joint ventures, strategic alliances, greenfield-investments, acquisitions and mergers. In addition to market entry strategies, the cases provide readers, educators and students with insights into target market strategies, timing strategies, allocation strategies and coordination strategies of well-known companies.
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Acerca del autor
Stefan Schmid is Professor of International Management and Strategic Management at ESCP Europe Business School in Berlin, Germany. He has published widely on internationalization of firms and is one of the leading experts in the field.
De la contraportada
This book illustrates the various facets of internationalization in managerial practice, starting with a strategic outline of the many options firms have when formulating internationalization strategies. Designed as a textbook for Bachelor, Master and MBA classrooms, the core of the book consists of six case studies on firms from diverse industries, such as sporting goods, aviation, grocery discount, motorcycle, computer and IT, and fast-food. The cases present a variety of ways of entering and operating in foreign markets, such as export, franchising, joint ventures, strategic alliances, greenfield-investments, acquisitions and mergers. In addition to market entry strategies, the cases provide readers, educators and students with insights into target market strategies, timing strategies, allocation strategies and coordination strategies of well-known companies.
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- EditorialSpringer
- Año de publicación2019
- ISBN 10 3319740881
- ISBN 13 9783319740881
- EncuadernaciónTapa dura
- IdiomaInglés
- Número de edición1
- Número de páginas180
- EditorSchmid Stefan
- Contacto del fabricanteno disponible
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Internationalization of Business. Cases on Strategy Formulation and Implementation.
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Cham, Springer., 2018
ISBN 10: 3319740881
ISBN 13: 9783319740881
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