Towards Intellectual Property Rights Management: Back-office and Front-office Perspectives - Tapa blanda

Sinopsis

Chapter 1: Untangling the Intangibles: The Scope of IPR Management Research

Chapter 2: From Tangibles to Intangibles and from Back-Office to Front-Office

Chapter 3: Innovation Property Rights Process Management

Chapter 4: Interviewing IPR Executives

Chapter 5: IPR Management to Business Management

Chapter 6: IPR Characteristics in Practice: Back-Office to Front-Office

Chapter 7: IPR Management in Action: The Road to "Better" IPR Management

Chapter 8: Conclusion

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