Essentials of Business Analytics: An Introduction to the Methodology and its Applications: 264 (International Series in Operations Research & Management Science, 264) - Tapa dura

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9783319688367: Essentials of Business Analytics: An Introduction to the Methodology and its Applications: 264 (International Series in Operations Research & Management Science, 264)
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ISBN 10: 3319688367 ISBN 13: 9783319688367
Editorial: Springer-Verlag GmbH, 2019

Sinopsis

This comprehensive edited volume is the first of its kind, designed to serve as a textbook for long-duration business analytics programs. In Part A, the tools used by business analysts are described in detail. In Part B, these tools are applied to construct models used to solve business problems.

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Acerca del autor

Bhimasankaram Pochiraju obtained his Ph.D. in Statistics from the Indian Statistical Institute. He was the Clinical Professor of Statistics, Executive Director of Applied Statistics and Computing Lab and Faculty Director, Certificate Programme in Business Analytics at the Indian School of Business. He was formerly Professor of Statistics and Head, SQC & OR Division at the Indian Statistical Institute. He co-authored a text book and a research monograph in Linear Algebra. His areas of research interest include Analytics, Causal Inference and Linear Algebra. 

Sridhar Seshadri obtained his PhD at the University of California, Berkeley after graduating from the Indian Institute of Technology, Madras, India and the Indian Institute of Management, Ahmedabad, India. He is currently Professor and Area Leader of IS, Operations Management and Supply Chain Management areas at the Geis College of Business. He has also been a faculty member at The Indian School of Business, The University of Texas at Austin, New York University and the Administrative Staff College of India. During his teaching career, he was awarded the Stern School of Business Teaching Excellence Award (1998) and recognized as the Stern School of Business Undergraduate Teacher of the Year in 1997. His current research includes Analytics, Pricing and Revenue Optimization and Risk Management in supply chains.


  

De la contraportada

This comprehensive edited volume is the first of its kind, designed to serve as a textbook for long-duration business analytics programs. It can also be used as a guide to the field by practitioners. The book has contributions from experts in top universities and industry. The editors have taken extreme care to ensure continuity across the chapters.

The material is organized into three parts: A) Tools, B) Models and C) Applications. In Part A, the tools used by business analysts are described in detail. In Part B, these tools are applied to construct models used to solve business problems. Part C contains detailed applications in various functional areas of business and several case studies. Supporting material can be found in the appendices that develop the pre-requisites for the main text.

Every chapter has a business orientation. Typically, each chapter begins with the description of business problems that are transformed into data questions; and methodology is developed to solve these questions. Data analysis is conducted using widely used software, the output and results are clearly explained at each stage of development. These are finally transformed into a business solution. The companion website provides examples, data sets and sample code for each chapter.

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Editorial
Springer-Verlag GmbH
Año de publicación
2019
Idioma
Inglés
ISBN 10 
3319688367
ISBN 13 
9783319688367
Encuadernación
Tapa dura
Número de edición
1
Número de páginas
996
Editor
Pochiraju Bhimasankaram, Seshadri Sridhar
Contacto del fabricante
Springer Nature Customer Service Center GmbH
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9783319688381: Essentials of Business Analytics: An Introduction to the Methodology and its Applications

Edición Destacada

ISBN 10:  3319688383 ISBN 13:  9783319688381
Editorial: Springer, 2019
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