Communication Excellence: How to Develop, Manage and Lead Exceptional Communications (The European Communication Monitor) - Tapa blanda

Acerca del autor

Ralph Tench is Professor of Communication at the Faculty of Business and Law, Leeds Beckett University, UK. He is President of the European Public Relations Research and Education Association, Brussels (2018-19).

Dejan Vercic is Professor and Head of Centre for Marketing and Public Relations at the University of Ljubljana, Slovenia.

Ansgar Zerfass is Professor and Chair in Strategic Communication at the University of Leipzig, Germany, and Professor in Communication and Leadership at BI Norwegian Business School, Oslo. He is Editor of the International Journal of Strategic Communication, USA.

Ángeles Moreno is Titular Professor at the University Rey Juan Carlos, Spain, and Board Director for the European Public Relations Research and Education Association, Brussels.

Piet Verhoeven is Associate Professor of Corporate Communication at theAmsterdam School of Communication Research (ASCoR), University of Amsterdam, Netherlands.

De la contraportada

This powerful, practical and highly relevant book is a must read for both communication scholars and practitioners.
Harold Burson, Professor of Public Relations, College of Communication, Boston University, USA

This book provides a compelling case that effective communication for an organization is as much about the outside-in as the inside-out perspective.
Maximilian Schoeberl, Executive Vice President & Director Corporate Affairs, BMW Group, Munich, Germany

This is a powerhouse book of inspiring frameworks, empirical insights and useful case studies that simply work.
Xianhong Chen, President, Public Relations Society of China & Professor, Huazong University of Science and Technology, China

presents a culmination of research and best practice models, covering strategic communication, the impact on reputation, crisis, mediatisation, organisational culture, new digital, social and mobile media as well as the development of professionalization. Providing clear guidance on the difference between normal and excellent communications departments, the book shows readers how communication can effectively influence and support the organisation and positively fit within the business strategy of today s global and changing markets.