Artículos relacionados a Programmatic Advertising: The Successful Transformation...
Programmatic Advertising: The Successful Transformation to Automated, Data-Driven Marketing in Real-Time (Management for Professionals) - Tapa dura
Sinopsis
Thisfundamental guide on programmatic advertising explains in detail how automated, data-driven advertisingreally works in practice and how the right adoption leads to a competitive advantage foradvertisers, agencies and media. The new way of planning, steering and measuring marketing maystill appear complex and threatening but promising at once to most decision makers. Thiscollaborative compendium combines proven experience and best practice in 22 articleswritten by 45 renowned experts from all around the globe. Among them Dr. Florian Heinemann/Project-A,Peter Würtenberger/Axel-Springer, Deirdre McGlashan/MediaCom, Dr. MarcGrether/Xaxis, Michael Lamb/MediaMath, Carolin Owen/IPG, Stefan Bardega/Zenith,Arun Kumar/Cadreon, Dr. Ralf Strauss/Marketingverband,Jonathan Becher/SAP and many more great minds.
"Sinopsis" puede pertenecer a otra edición de este libro.
Acerca del autor
Oliver Busch is a profound insider and networker in the digital media scene. He dedicated his professional life to cross-channel media marketing ever since the early days of internet marketing back in the late 90s. Before joining Facebook in 2013, he served in several leading positions in agencies, media sales and with advertisers. Further, he has been engaged in different industry initiatives in and around the interactive advertising bureau iab. Transformation and adoption of digital innovation in marketing also forms a central theme in his work as a professional writer, speaker and moderator.
De la contraportada
This fundamental guide on programmatic advertising explains in detail how automated, data-driven advertising really works in practice and how the right adoption leads to a competitive advantage for advertisers, agencies and media. The new way of planning, steering and measuring marketing may still appear complex and threatening but promising at once to most decision makers. This collaborative compendium combines proven experience and best practice in 22 articles written by 45 renowned experts from all around the globe. Among them Dr. Florian Heinemann/Project-A, Peter Würtenberger/Axel-Springer, Deirdre McGlashan/MediaCom, Dr. Marc Grether/Xaxis, Michael Lamb/MediaMath, Carolin Owen/IPG, Stefan Bardega/Zenith, Arun Kumar/Cadreon, Dr. Ralf Strauss/Marketingverband, Jonathan Becher/SAP and many more great minds.
"Sobre este título" puede pertenecer a otra edición de este libro.
Comprar nuevo
Ver este artículo
EUR 76,18
GRATIS gastos de envío desde Australia a España
Destinos, gastos y plazos de envíoOtras ediciones populares con el mismo título
Resultados de la búsqueda para Programmatic Advertising: The Successful Transformation...
Imagen de archivo
Programmatic Advertising: The Successful Transformation to Automated, Data-Driven Marketing in Real-Time (Management for Professionals)
Librería: medimops, Berlin, Alemania
Calificación del vendedor: 5 de 5 estrellas
Condición: good. Befriedigend/Good: Durchschnittlich erhaltenes Buch bzw. Schutzumschlag mit Gebrauchsspuren, aber vollständigen Seiten. / Describes the average WORN book or dust jacket that has all the pages present. Nº de ref. del artículo: M03319250213-G
Cantidad disponible: 1 disponibles
Imagen de archivo
Programmatic Advertising: The Successful Transformation to Automated, Data-Driven Marketing in Real-Time (Management for Professionals)
Librería: ALLBOOKS1, Direk, SA, Australia
Calificación del vendedor: 5 de 5 estrellas
Nº de ref. del artículo: SHUB14322
Cantidad disponible: 1 disponibles
Imagen de archivo
Programmatic Advertising: The Successful Transformation to Automated, Data-Driven Marketing in Real-Time (Management for Professionals)
Librería: Books Puddle, New York, NY, Estados Unidos de America
Calificación del vendedor: 4 de 5 estrellas
Condición: New. pp. Nº de ref. del artículo: 26372748153
Cantidad disponible: 1 disponibles
Imagen de archivo
Programmatic Advertising: The Successful Transformation to Automated, Data-Driven Marketing in Real-Time (Management for Professionals)
Librería: Majestic Books, Hounslow, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Condición: New. pp. Nº de ref. del artículo: 373297318
Cantidad disponible: 1 disponibles
Imagen del vendedor
Programmatic Advertising
Publicado por
Springer International Publishing, 2016
ISBN 10: 3319250213
ISBN 13: 9783319250212
Nuevo
Tapa dura
Librería: moluna, Greven, Alemania
Calificación del vendedor: 5 de 5 estrellas
Condición: New. Nº de ref. del artículo: 66551380
Cantidad disponible: Más de 20 disponibles
Imagen de archivo
Programmatic Advertising: The Successful Transformation to Automated, Data-Driven Marketing in Real-Time (Management for Professionals)
Librería: Biblios, Frankfurt am main, HESSE, Alemania
Calificación del vendedor: 5 de 5 estrellas
Condición: New. pp. Nº de ref. del artículo: 18372748147
Cantidad disponible: 1 disponibles
Imagen de archivo
Programmatic Advertising: The Successful Transformation to Automated, Data-Driven Marketing in Real-Time (Management for Professionals)
Librería: Ria Christie Collections, Uxbridge, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Condición: New. In English. Nº de ref. del artículo: ria9783319250212_new
Cantidad disponible: Más de 20 disponibles
Imagen del vendedor
Programmatic Advertising
Publicado por
Springer International Publishing Jan 2016, 2016
ISBN 10: 3319250213
ISBN 13: 9783319250212
Nuevo
Tapa dura
Librería: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Alemania
Calificación del vendedor: 5 de 5 estrellas
Buch. Condición: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Thisfundamental guide on programmatic advertising explains in detail how automated,data-driven advertisingreally works in practice and how the right adoption leads to acompetitive advantage foradvertisers, agencies and media. The new way of planning,steering and measuring marketing maystill appear complex and threatening but promisingat once to most decision makers. Thiscollaborative compendium combines proven experienceand best practice in 22 articleswritten by 45 renowned experts from all aroundthe globe. Among them Dr. Florian Heinemann/Project-A,Peter Würtenberger/Axel-Springer, Deirdre McGlashan/MediaCom, Dr. MarcGrether/Xaxis, Michael Lamb/MediaMath, Carolin Owen/IPG, Stefan Bardega/Zenith,Arun Kumar/Cadreon, Dr.Ralf Strauss/Marketingverband,Jonathan Becher/SAP and many more great minds. 292 pp. Englisch. Nº de ref. del artículo: 9783319250212
Cantidad disponible: 2 disponibles
Imagen del vendedor
Programmatic Advertising : The Successful Transformation to Automated, Data-Driven Marketing in Real-Time
Publicado por
Springer International Publishing, 2016
ISBN 10: 3319250213
ISBN 13: 9783319250212
Nuevo
Tapa dura
Librería: AHA-BUCH GmbH, Einbeck, Alemania
Calificación del vendedor: 5 de 5 estrellas
Buch. Condición: Neu. Druck auf Anfrage Neuware - Printed after ordering - Thisfundamental guide on programmatic advertising explains in detail how automated,data-driven advertisingreally works in practice and how the right adoption leads to acompetitive advantage foradvertisers, agencies and media. The new way of planning,steering and measuring marketing maystill appear complex and threatening but promisingat once to most decision makers. Thiscollaborative compendium combines proven experienceand best practice in 22 articleswritten by 45 renowned experts from all aroundthe globe. Among them Dr. Florian Heinemann/Project-A,Peter Würtenberger/Axel-Springer, Deirdre McGlashan/MediaCom, Dr. MarcGrether/Xaxis, Michael Lamb/MediaMath, Carolin Owen/IPG, Stefan Bardega/Zenith,Arun Kumar/Cadreon, Dr.Ralf Strauss/Marketingverband,Jonathan Becher/SAP and many more great minds. Nº de ref. del artículo: 9783319250212
Cantidad disponible: 1 disponibles
Imagen de archivo
Programmatic Advertising
Librería: Basi6 International, Irving, TX, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Condición: Brand New. New. US edition. Expediting shipping for all USA and Europe orders excluding PO Box. Excellent Customer Service. Nº de ref. del artículo: ABEJUNE24-14322
Cantidad disponible: 2 disponibles