Artículos relacionados a Multichannel Commerce: A Consumer Perspective on the...

Multichannel Commerce: A Consumer Perspective on the Integration of Physical and Electronic Channels (Progress in IS) - Tapa dura

Libro 18 de 66: Progress in IS

Trenz, Manuel

 
9783319161143: Multichannel Commerce: A Consumer Perspective on the Integration of Physical and Electronic Channels (Progress in IS)
Tapa dura
ISBN 10: 3319161148 ISBN 13: 9783319161143
Editorial: Springer, 2015

Sinopsis

This book takes an in-depth look at consumer behavior in the context of multichannel commerce and explores how the convergence of physical and electronic channels influences consumer decision-making in a multichannel environment. In this regard, it goes far beyond explaining choices between online and offline sales channels, instead providing insights into how the interplay between different channel types is valued by different consumer types and for different products. The book extends previous conceptualizations of multichannel commerce to reflect and incorporate recent technological advances. The results provide valuable guidelines on how, why and when multichannel integration services can be exploited by classical retailers, helping them to compete with their purely online competitors on the internet.

"Sinopsis" puede pertenecer a otra edición de este libro.

Acerca del autor

Manuel Trenz is a researcher in the field of Information Systems, with a particular focus on the convergence of physical and electronic channels and the implications of IT innovations on firms and consumer behavior. He holds a PhD from the Business School of the University of Mannheim, Germany and previously worked as a research and teaching assistant at the University of Augsburg and the University of Mannheim. In 2013, he was a visiting scholar at the Marshall School of Business, University of Southern California, USA. He received his diploma (M.Sc.) in Management Information Systems from the University of Mannheim in 2010 and gained work experience at SAP and Roland Berger Strategy Consultants. 

De la contraportada

This book takes an in-depth look at consumer behavior in the context of multichannel commerce, and explores how the convergence of physical and electronic channels influences consumer decision-making in a multichannel environment. In this regard, it goes far beyond explaining choices between online and offline sales channels, instead providing insights into how the interplay between different channel types is valued by different consumer types and for different products. The book extends previous conceptualizations of multichannel commerce to reflect and incorporate recent technological advances. The results provide valuable guidelines on how, why and when multichannel integration services can be exploited by classical retailers, helping them to compete with their purely online competitors on the internet.

"Sobre este título" puede pertenecer a otra edición de este libro.

Editorial
Springer
Año de publicación
2015
Idioma
Inglés
ISBN 10 
3319161148
ISBN 13 
9783319161143
Encuadernación
Tapa dura
Número de páginas
172
Contacto del fabricante
ProductSafety@springernature.com
ProductSafety@springernature.com

Europaplatz 3
Heidelberg
69115
Alemania