Toward Cross-Channel Management: A Comprehensive Guide for Retail Firms - Tapa blanda

Brunner, Felix

9783110553895: Toward Cross-Channel Management: A Comprehensive Guide for Retail Firms

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ISBN 10: 3110553899 ISBN 13: 9783110553895

Editorial: De Gruyter, 2017

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In the age of cross-channel commerce, successful firms must identify, develop, and implement the right cross-channel services to attract and satisfy their target customers. This book aims to assist multi-channel players to increase their company's performance and enhance their overall value proposition by showing how to select the appropriate cross-channel strategy and how to establish synergies between online and offline channels.

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Dr. Felix Brunner (Migros Genossenschaftsbund, Zurich); Prof. Dr. Thomas Rudolph (University of St. Gallen)

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EditorialDe Gruyter
A�o de publicaci�n2017
ISBN 10 3110553899
ISBN 13 9783110553895
Encuadernaci�nTapa blanda
IdiomaIngl�s
N�mero de edici�n1
N�mero de p�ginas84
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9783110416985: Toward Cross-Channel Management: A Comprehensive Guide for Retail Firms

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ISBN 10: 3110416980 ISBN 13: 9783110416985
Editorial: De Gruyter Oldenbourg, 2015
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De Gruyter Oldenb..., 2015 (Tapa blanda)

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Toward Cross-Channel Management: A Comprehensive Guide for Retail Firms

Brunner, Felix

Publicado por De Gruyter Oldenbourg, 2017

ISBN 10: 3110553899 ISBN 13: 9783110553895

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Toward Cross-Channel Management

Thomas Rudolph

Publicado por de Gruyter, 2017

ISBN 10: 3110553899 ISBN 13: 9783110553895

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Toward Cross-Channel Management

Thomas Rudolph

Publicado por de Gruyter, 2017

ISBN 10: 3110553899 ISBN 13: 9783110553895

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Toward Cross-Channel Management

Felix Brunner

Publicado por De Gruyter Oldenbourg Jun 2017, 2017

ISBN 10: 3110553899 ISBN 13: 9783110553895

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Taschenbuch. Condici�n: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -New digital devices enable consumers to ubiquitously access the Internet and inspire them to switch between online and offline channels when shopping - a phenomenon extant research on consumer behavior terms cross-channel shopping. This considerable change in consumer behavior offers great potential for retailers worldwide to strengthen their competitiveness. Today, retail incumbents aspire to integrate their channels to offer compelling switching opportunities among all online and offline channels - an approach we coin cross-channel management. However, addressing cross-channel shoppers may entail a rise in business model complexity which can only be tackled by installing a firm-wide strategic change process. Set against this transformative background, this book offers insight into how firms can overcome said inertia and successfully transform their current channel specific business model to a much more integrated system of online and offline channels. With the help of 71 interviews with top and middle managers in retailing, this book derives a variety of recommendations in the field of cross-channel management for retailers and manufacturers. 84 pp. Englisch. N� de ref. del art�culo: 9783110553895

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Toward Cross-Channel Management : A Comprehensive Guide for Retail Firms

Felix Brunner

Publicado por De Gruyter Oldenbourg, 2017

ISBN 10: 3110553899 ISBN 13: 9783110553895

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Librería: AHA-BUCH GmbH, Einbeck, Alemania

Calificaci�n del vendedor: 5 de 5 estrellas

Taschenbuch. Condici�n: Neu. Druck auf Anfrage Neuware - Printed after ordering - New digital devices enable consumers to ubiquitously access the Internet and inspire them to switch between online and offline channels when shopping - a phenomenon extant research on consumer behavior terms cross-channel shopping. This considerable change in consumer behavior offers great potential for retailers worldwide to strengthen their competitiveness. Today, retail incumbents aspire to integrate their channels to offer compelling switching opportunities among all online and offline channels - an approach we coin cross-channel management. However, addressing cross-channel shoppers may entail a rise in business model complexity which can only be tackled by installing a firm-wide strategic change process. Set against this transformative background, this book offers insight into how firms can overcome said inertia and successfully transform their current channel specific business model to a much more integrated system of online and offline channels. With the help of 71 interviews with top and middle managers in retailing, this book derives a variety of recommendations in the field of cross-channel management for retailers and manufacturers. N� de ref. del art�culo: 9783110553895

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