The book challenges the notion that public relations in Europe is no more than a copy of the Anglo-American approach. It presents a nation-by-nation introduction to historical public relations developments and current topics in European countries, written by noted national experts in public relations research and well-known professionals who are able to oversee the situation in their own countries. The contributions take an "insider" point of view and combine researched facts and figures with qualitative observations and personal reviews. In addition, the book provides conceptual statements that offer an insight into theoretical approaches.
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Betteke van Ruler is Professor at the University of Amsterdam, The Netherlands.
Dejan Vercic is Assistant Professor at the University of Lubljana, Slovenia.
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Gebunden. Condición: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Betteke van Ruler is Professor at the University of Amsterdam, The Netherlands. Dejan Vercic is Assistant Professor at the. Nº de ref. del artículo: 4453667
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Buch. Condición: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -The book challenges the notion that public relations in Europe is no more than a copy of the Anglo-American approach. It presents a nation-by-nation introduction to historical public relations developments and current topics in European countries, written by noted national experts in public relations research and well-known professionals who are able to oversee the situation in their own countries. The contributions take an 'insider' point of view and combine researched facts and figures with qualitative observations and personal reviews. In addition, the book provides conceptual statements that offer an insight into theoretical approaches. 516 pp. Englisch. Nº de ref. del artículo: 9783110176117
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Buch. Condición: Neu. Druck auf Anfrage Neuware - Printed after ordering - The book challenges the notion that public relations in Europe is no more than a copy of the Anglo-American approach. It presents a nation-by-nation introduction to historical public relations developments and current topics in European countries, written by noted national experts in public relations research and well-known professionals who are able to oversee the situation in their own countries. The contributions take an 'insider' point of view and combine researched facts and figures with qualitative observations and personal reviews. In addition, the book provides conceptual statements that offer an insight into theoretical approaches. Nº de ref. del artículo: 9783110176117
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Buch. Condición: Neu. Neuware -The book challenges the notion that public relations in Europe is no more than a copy of the Anglo-American approach. It presents a nation-by-nation introduction to historical public relations developments and current topics in European countries, written by noted national experts in public relations research and well-known professionals who are able to oversee the situation in their own countries. The contributions take an 'insider' point of view and combine researched facts and figures with qualitative observations and personal reviews. In addition, the book provides conceptual statements that offer an insight into theoretical approaches. 516 pp. Englisch. Nº de ref. del artículo: 9783110176117
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