Search Engine Optimization - Tapa dura

 
9783039368181: Search Engine Optimization
Tapa dura
ISBN 10: 3039368184 ISBN 13: 9783039368181
Editorial: MDPI AG, 2021

Sinopsis

This Special Issue book focuses on the theory and practice of search engine optimization (SEO). It is intended for anyone who publishes content online and it includes five peer-reviewed papers from various researchers. More specifically, the book includes theoretical and case study contributions which review and synthesize important aspects, including, but not limited to, the following themes: theory of SEO, different types of SEO, SEO criteria evaluation, search engine algorithms, social media and SEO, and SEO applications in various industries, as well as SEO on media websites. The book aims to give a better understanding of the importance of SEO in the current state of the Internet and online information search. Even though SEO is widely used by marketing practitioners, there is a relatively small amount of academic research that systematically attempts to capture this phenomenon and its impact across different industries. Thus, this collection of studies offers useful insights, as well as a valuable resource that intends to open the door for future SEO-related research.

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Editorial
MDPI AG
Año de publicación
2021
Idioma
Inglés
ISBN 10 
3039368184
ISBN 13 
9783039368181
Encuadernación
Tapa dura
Número de páginas
102
Editor
Veglis Andreas, Giomelakis Dimitrios
Contacto del fabricante
no disponible
Persona responsable
gpsr@libri.de
gpsr@libri.de

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