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The Map and the Landscape: Norms and Practices in Genre (43) (Linguistic Insights: Studies in Language and Communication) - Tapa blanda

 
9783039111824: The Map and the Landscape: Norms and Practices in Genre (43) (Linguistic Insights: Studies in Language and Communication)
Tapa blanda
ISBN 10: 3039111825 ISBN 13: 9783039111824
Editorial: Peter Lang Group AG, International Academic Publis, 2006

Sinopsis

This volume explores the complex relations between norms and exemplars of genres from business and technical communication. Contributors compare a variety of types of norm with textual practices in a variety of ways. The genres examined are typical of the range of audiences and media of workplace and business communication: product withdrawal notices, press releases, job ads, oral presentations, sales letters and tenders, chairman's reports, and technical reports. They are compared with norms set by teachers, by unimaginative practice, by more or less self-appointed experts, or by practitioners who may not share the national or professional culture of their colleagues. However accurate these may be they never do justice to the complexity of 'reality'. The contributors to this volume use a wide variety of methods in their attempt to capture this reality. Many analyse texts, but all combine this procedure with at least one other approach and often more: questionnaires, experiments assessing the effect of manipulated texts, analysis of practitioner comments, and use of natural sources of practitioner judgements like awards for good practice.

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Acerca del autor

The Editors: Paul Gillaerts is Professor of Dutch at the Department for Translators and Interpreters of the Lessius Hogeschool in Antwerp, Belgium. He teaches Dutch applied linguistics courses on genre, style and text revision. His research concerns applied genre analysis of Dutch texts in professional, institutional and business settings.
Philip Shaw has taught at universities in Thailand, Germany, England and Denmark, and is currently a professor both in the Department of English at Stockholm University and in the Section for Language and Communication at the Royal Technical Institute, Stockholm. He is interested in uses of English, mainly in business and academic settings, particularly across cultures and from a genre-analytic standpoint.

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Editorial
Peter Lang Group AG, International Academic Publis
Año de publicación
2006
Idioma
Inglés
ISBN 10 
3039111825
ISBN 13 
9783039111824
Encuadernación
Tapa blanda
Número de edición
1
Número de páginas
264
Editor
Gillaerts Paul, Shaw Philip
Contacto del fabricante
no disponible
Persona responsable
gpsr@libri.de
gpsr@libri.de

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