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Sinopsis
This book examines the role of media credibility and trust in news personalization and consumer engagement in the US. While much has been written about the use of algorithms in audience targeting, we define news personalization in a different way: as attempts by news personnel to build credibility and trust with consumers through a focus on relatable news. The book examines tactics such as the use of transparency cues in stories, responsiveness to audience comments, and disclosing personal information to consumers. It also addresses the challenges of news personalization, including how messaging from vested interests may also be seen by audiences as personalized news. In an age when individuals are increasingly determining their own ecology of news sources, this book offers a unique perspective on an emerging area of news customization and personalization.
"Sinopsis" puede pertenecer a otra edición de este libro.
Acerca del autor
Kirsten Johnson, Ph.D., is a Professor in the Communications Program at Elizabethtown College in Pennsylvania. She has co-authored two textbooks, The Broadcast News Toolkit and Shoot, Edit, Share. She conducts research in the areas of perceived credibility and trust of news, as well as citizen journalism.
Burton St. John III, Ph.D., is Professor of Public Relations at the University of Colorado, Boulder. His research encompasses risk and crisis communication involving the fields of public relations and journalism.
De la contraportada
This book examines the role of media credibility and trust in news personalization and consumer engagement in the US. While much has been written about the use of algorithms in audience targeting, we define news personalization in a different way: as attempts by news personnel to build credibility and trust with consumers through a focus on relatable news. The book examines tactics such as the use of transparency cues in stories, responsiveness to audience comments, and disclosing personal information to consumers. It also addresses the challenges of news personalization, including how messaging from vested interests may also be seen by audiences as personalized news. In an age when individuals are increasingly determining their own ecology of news sources, this book offers a unique perspective on an emerging area of news customization and personalization.
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Personalized News Communication and Media Trust in the Modern Era (eng)
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PERSONALIZED NEWS COMMUNICATION AND MEDIA TRUST IN THE MODERN ERA (HB 2025)
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Personalized News Communication and Media Trust in the Modern Era
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Springer, Berlin, Springer Nature Switzerland, Palgrave Macmillan, 2025
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Buch. Condición: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -This book examines the role of media credibility and trust in news personalization and consumer engagement in the US. While much has been written about the use of algorithms in audience targeting, we define news personalization in a different way: as attempts by news personnel to build credibility and trust with consumers through a focus on relatable news. The book examines tactics such as the use of transparency cues in stories, responsiveness to audience comments, and disclosing personal information to consumers. It also addresses the challenges of news personalization, including how messaging from vested interests may also be seen by audiences as personalized news. In an age when individuals are increasingly determining their own ecology of news sources, this book offers a unique perspective on an emerging area of news customization and personalization. 209 pp. Englisch. Nº de ref. del artículo: 9783031753633
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Personalized News Communication and Media Trust in the Modern Era
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Personalized News Communication and Media Trust in the Modern Era
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Personalized News Communication and Media Trust in the Modern Era
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Buch. Condición: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - This book examines the role of media credibility and trust in news personalization and consumer engagement in the US. While much has been written about the use of algorithms in audience targeting, we define news personalization in a different way: as attempts by news personnel to build credibility and trust with consumers through a focus on relatable news. The book examines tactics such as the use of transparency cues in stories, responsiveness to audience comments, and disclosing personal information to consumers. It also addresses the challenges of news personalization, including how messaging from vested interests may also be seen by audiences as personalized news. In an age when individuals are increasingly determining their own ecology of news sources, this book offers a unique perspective on an emerging area of news customization and personalization. Nº de ref. del artículo: 9783031753633
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Personalized News Communication and Media Trust in the Modern Era
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Buch. Condición: Neu. This item is printed on demand - Print on Demand Titel. Neuware -This book examines the role of media credibility and trust in news personalization and consumer engagement in the US. While much has been written about the use of algorithms in audience targeting, we define news personalization in a different way: as attempts by news personnel to build credibility and trust with consumers through a focus on relatable news. The book examines tactics such as the use of transparency cues in stories, responsiveness to audience comments, and disclosing personal information to consumers. It also addresses the challenges of news personalization, including how messaging from vested interests may also be seen by audiences as personalized news. In an age when individuals are increasingly determining their own ecology of news sources, this book offers a unique perspective on an emerging area of news customization and personalization.Springer-Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg 228 pp. Englisch. Nº de ref. del artículo: 9783031753633
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