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Finding Communities in Social Networks Using Graph Embeddings (Lecture Notes in Social Networks) - Tapa dura

 
9783031609152: Finding Communities in Social Networks Using Graph Embeddings (Lecture Notes in Social Networks)
  • EditorialSpringer-Verlag GmbH
  • Año de publicación2024
  • ISBN 10 3031609158
  • ISBN 13 9783031609152
  • EncuadernaciónTapa dura
  • IdiomaInglés
  • Número de páginas188

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Alfaqeeh, Mosab|Skillicorn, David B.
ISBN 10: 3031609158 ISBN 13: 9783031609152
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Condición: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Community detection in social networks is an important but challenging problem. This book develops a new technique for finding communities that uses both structural similarity and attribute similarity simultaneously, weighting them in a principled way. T. Nº de ref. del artículo: 1582626210

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David B. Skillicorn
ISBN 10: 3031609158 ISBN 13: 9783031609152
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Buch. Condición: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Community detection in social networks is an important but challenging problem. This book develops a new technique for finding communities that uses both structural similarity and attribute similarity simultaneously, weighting them in a principled way. The results outperform existing techniques across a wide range of measures, and so advance the state of the art in community detection. Many existing community detection techniques base similarity on either the structural connections among social-network users, or on the overlap among the attributes of each user. Either way loses useful information. There have been some attempts to use both structure and attribute similarity but success has been limited. We first build a large real-world dataset by crawling Instagram, producing a large set of user profiles. We then compute the similarity between pairs of users based on four qualitatively different profile properties: similarity of language used in posts, similarity of hashtags used (which requires extraction of content from them), similarity of images displayed (which requires extraction of what each image is 'about'), and the explicit connections when one user follows another. These single modality similarities are converted into graphs. These graphs have a common node set (the users) but different sets a weighted edges. These graphs are then connected into a single larger graph by connecting the multiple nodes representing the same user by a clique, with edge weights derived from a lazy random walk view of the single graphs. This larger graph can then be embedded in a geometry using spectral techniques. In the embedding, distance corresponds to dissimilarity so geometric clustering techniques can be used to find communities. The resulting communities are evaluated using the entire range of current techniques, outperforming all of them. Topic modelling is also applied to clusters to show that they genuinely represent users with similar interests. This can form the basis for applications such as online marketing, or key influence selection. 188 pp. Englisch. Nº de ref. del artículo: 9783031609152

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David B. Skillicorn
ISBN 10: 3031609158 ISBN 13: 9783031609152
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Buch. Condición: Neu. Druck auf Anfrage Neuware - Printed after ordering - Community detection in social networks is an important but challenging problem. This book develops a new technique for finding communities that uses both structural similarity and attribute similarity simultaneously, weighting them in a principled way. The results outperform existing techniques across a wide range of measures, and so advance the state of the art in community detection. Many existing community detection techniques base similarity on either the structural connections among social-network users, or on the overlap among the attributes of each user. Either way loses useful information. There have been some attempts to use both structure and attribute similarity but success has been limited. We first build a large real-world dataset by crawling Instagram, producing a large set of user profiles. We then compute the similarity between pairs of users based on four qualitatively different profile properties: similarity of language used in posts, similarity of hashtags used (which requires extraction of content from them), similarity of images displayed (which requires extraction of what each image is 'about'), and the explicit connections when one user follows another. These single modality similarities are converted into graphs. These graphs have a common node set (the users) but different sets a weighted edges. These graphs are then connected into a single larger graph by connecting the multiple nodes representing the same user by a clique, with edge weights derived from a lazy random walk view of the single graphs. This larger graph can then be embedded in a geometry using spectral techniques. In the embedding, distance corresponds to dissimilarity so geometric clustering techniques can be used to find communities. The resulting communities are evaluated using the entire range of current techniques, outperforming all of them. Topic modelling is also applied to clusters to show that they genuinely represent users with similar interests. This can form the basis for applications such as online marketing, or key influence selection. Nº de ref. del artículo: 9783031609152

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Mosab Alfaqeeh
ISBN 10: 3031609158 ISBN 13: 9783031609152
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Hardcover. Condición: new. Hardcover. Community detection in social networks is an important but challenging problem. This book develops a new technique for finding communities that uses both structural similarity and attribute similarity simultaneously, weighting them in a principled way. The results outperform existing techniques across a wide range of measures, and so advance the state of the art in community detection. Many existing community detection techniques base similarity on either the structural connections among social-network users, or on the overlap among the attributes of each user. Either way loses useful information. There have been some attempts to use both structure and attribute similarity but success has been limited. We first build a large real-world dataset by crawling Instagram, producing a large set of user profiles. We then compute the similarity between pairs of users based on four qualitatively different profile properties: similarity of language used in posts, similarity of hashtags used (which requires extraction of content from them), similarity of images displayed (which requires extraction of what each image is 'about'), and the explicit connections when one user follows another. These single modality similarities are converted into graphs. These graphs have a common node set (the users) but different sets a weighted edges. These graphs are then connected into a single larger graph by connecting the multiple nodes representing the same user by a clique, with edge weights derived from a lazy random walk view of the single graphs. This larger graph can then be embedded in a geometry using spectral techniques. In the embedding, distance corresponds to dissimilarity so geometric clustering techniques can be used to find communities. The resulting communities are evaluated using the entire range of current techniques, outperforming all of them. Topic modelling is also applied to clusters to show that they genuinely represent users with similar interests. This can form the basis for applications such as online marketing, or key influence selection. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Nº de ref. del artículo: 9783031609152

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Alfaqeeh, Mosab/ Skillicorn, David B.
Publicado por Springer-Nature New York Inc, 2024
ISBN 10: 3031609158 ISBN 13: 9783031609152
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Hardcover. Condición: Brand New. 186 pages. 9.25x6.10x8.80 inches. In Stock. Nº de ref. del artículo: x-3031609158

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