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Servitization Strategy: Delivering Customer-Centric Outcomes Through Business Model Innovation (Palgrave Executive Essentials) - Tapa blanda

Baines, Tim; Ziaee Bigdeli, Ali; Kapoor, Kawal

 
9783031454288: Servitization Strategy: Delivering Customer-Centric Outcomes Through Business Model Innovation (Palgrave Executive Essentials)
Tapa blanda
ISBN 10: 3031454286 ISBN 13: 9783031454288
Editorial: Palgrave Macmillan, 2024

Sinopsis

Competing through advanced services involves offering products-as-a-service, delivering outcomes for customers, and regularly earning revenue when customers get the results they value. This strategic move towards delivering outcomes can present many challenges for a firm. Part of the Palgrave Executive Essentials series, this book introduces outcome-based business models as Advanced Services Business Models and provides a practical guide on how a firm can innovate these services through a process known as servitization.

Servitization offers businesses a pathway to both improve economic productivity and sustainability. It can create greater value for customers, while also improving resource efficiency and dematerialisation of the supply chain. It has the potential to reshape the industrial landscape for businesses, markets, and consumers around the world. This book is for executives, professionals, and anyone else who is looking for a practical guide to implementing service-based business models or seeking to innovate their business models to focus on services. It functions as a companion for students in executive education courses on servitization, business model innovation, strategy, and operations and should be on the radar of all instructors in those fields.

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Acerca del autor

Tim Baines is a Professor of Operation Strategy at The Advanced Services Group, Aston University, UK. He is recognised as an international authority and thought leader in the field of industrial strategies and servitization. His work has had a significant impact on the way that firms design, deliver, and manage their products and services, and is increasingly shaping how industrialists think about the future.

Ali Z. Bigdeli is a Professor of Industrial Service Innovation at The Advanced Services Group, Aston University, UK. He is internationally recognised for his pioneering research, which focuses on innovative business models for industrial services and has an impressive track record of over 100 peer-reviewed publications, book chapters, and conference papers, collaborating with leading scholars from various countries.

Kawal Kapoor is a Research Fellow at Aston University, UK, and a member of the Advanced Services Group, where she works closely with manufacturing firms on servitization strategy. Additionally, she plays a major part in developing practitioner-oriented mini guides, frameworks, and executive workshops on servitization. Her research expertise is in service-oriented value networks and platform ecosystems, digital servitization and IoT, service and outcome-based business models, and diffusion of product and service innovations and her work has been published widely. 



De la contraportada

Competing through advanced services involves offering products-as-a-service, delivering outcomes for customers, and regularly earning revenue when customers get the results they value. This strategic move towards delivering outcomes can present many challenges for a firm. Part of the Palgrave Executive Essentials series, this book introduces outcome-based business models as Advanced Services Business Models and provides a practical guide on how a firm can innovate these services through a process known as servitization.


Servitization offers businesses a pathway to both improve economic productivity and sustainability. It can create greater value for customers, while also improving resource efficiency and dematerialisation of the supply chain. It has the potential to reshape the industrial landscape for businesses, markets, and consumers around the world. This book is for executives, professionals, and anyone else who is looking for a practical guide to implementing service-based business models or seeking to innovate their business models to focus on services. It functions as a companion for students in executive education courses on servitization, business model innovation, strategy, and operations and should be on the radar of all instructors in those fields.

Endorsements

“This comprehensive playbook is essential reading for industry executives looking to deliver increased customer value and improve their competitive position through advanced services.”

Tom Palmer, Former Group Director of Services Strategy, Rolls-Royce

“This book takes the reader on the journey of why advanced services are so essential to support the long-term strategic needs of the customer and outlines how to develop a successful approach to delivering the required transformation. An essential read; thought provoking with truly relevant insights.”

Mike Hulme, Managing Director of Trains and Modernisation, Alstom

“This book cuts through the maze of complexity of how to compete in the digital world. Every business should appoint their own CSO - Chief Servitization Officer.”

Des Evans, Former CEO, MAN

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Editorial
Palgrave Macmillan
Año de publicación
2024
Idioma
Inglés
ISBN 10 
3031454286
ISBN 13 
9783031454288
Encuadernación
Tapa blanda
Número de páginas
264
Contacto del fabricante
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