Artículos relacionados a Retail Space Analytics: 339 (International Series in...

Retail Space Analytics: 339 (International Series in Operations Research & Management Science, 339) - Tapa dura

 
9783031270574: Retail Space Analytics: 339 (International Series in Operations Research & Management Science, 339)
Tapa dura
ISBN 10: 3031270576 ISBN 13: 9783031270574
Editorial: Springer, 2023

Sinopsis

This edited volume presents state-of-the-art research that can leverage large-scale sensory data collected in grocery/retail stores where a single customer visit may generate nearly 10,000 data points. For decades, retail shelf space optimization has been confined to the analysis of product allocation decisions over a limited number of shelves, often taken in isolation. Such models incorporated interesting concepts relating to space and cross-space elasticity in the design of planograms. Although useful, these models have not addressed the bigger picture of planning store shelf space in a more holistic manner.  It is important to note that the space planning analytics in the book are particularly important in an era where e-commerce is on the rise and brick-and-mortar retailing is declining and experiencing severe crises (the retail apocalypse).

This is the first research-oriented book that examines novel problems in store space analytics, triggered by modern-day sensory technologies, customer trackers, and transactional tools (point-of-sales, etc.). In fact, such transformative technologies have prompted the development of new and exciting business practices, accompanied by the need for powerful data-driven models and analyses in retail shelf space and layout planning. The book will facilitate developing algorithms and decision tools that allow a better leverage of the data collected from these mediums.

"Sinopsis" puede pertenecer a otra edición de este libro.

Acerca del autor

Ahmed Ghoniem is an Associate Professor of Operations and Information Management at the Isenberg School of Management, University of Massachusetts, Amherst, USA. His research interests include Retail Analytics, Supply Chain Management, Manufacturing & Service Operations Management, and Routing & Scheduling.
Bacel Maddah is Professor and Chair, Department of Industrial Engineering and Management, Faculty of Engineering and Architecture, American University of Beirut, Lebanon. His research interests include Retail Operations Management, Supply Chain Management and Stochastic Processes.

De la contraportada

This edited volume presents state-of-the-art research that can leverage large-scale sensory data collected in grocery/retail stores where a single customer visit may generate nearly 10,000 data points. For decades, retail shelf space optimization has been confined to the analysis of product allocation decisions over a limited number of shelves, often taken in isolation. Such models incorporated interesting concepts relating to space and cross-space elasticity in the design of planograms. Although useful, these models have not addressed the bigger picture of planning store shelf space in a more holistic manner. It is important to note that the space planning analytics in the book are particularly important in an era where e-commerce is on the rise and brick-and-mortar retailing is declining and experiencing severe crises (the retail apocalypse).This is the first research-oriented book that examines novel problems in store space analytics, triggered by modern-day sensorytechnologies, customer trackers, and transactional tools (point-of-sales, etc.). In fact, such transformative technologies have prompted the development of new and exciting business practices, accompanied by the need for powerful data-driven models and analyses in retail shelf space and layout planning. The book will facilitate developing algorithms and decision tools that allow a better leverage of the data collected from these mediums.

"Sobre este título" puede pertenecer a otra edición de este libro.

Editorial
Springer
Año de publicación
2023
Idioma
Inglés
ISBN 10 
3031270576
ISBN 13 
9783031270574
Encuadernación
Tapa dura
Número de páginas
196
Editor
Ghoniem Ahmed, Maddah Bacel
Contacto del fabricante
Springer Nature Customer Service Center GmbH
ProductSafety@springernature.com

Europaplatz 3
Heidelberg
69115
Alemania