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Intellectual Property Management: Interdisciplinary Knowledge for Business Decision-Making - Tapa dura

Heim, Irina

 
9783031267420: Intellectual Property Management: Interdisciplinary Knowledge for Business Decision-Making
Tapa dura
ISBN 10: 3031267427 ISBN 13: 9783031267420
Editorial: Palgrave Macmillan, 2023

Sinopsis

An understanding of intellectual property is an essential component of management and business strategy in many industries. It can be used to generate value and create competitive advantage and goes hand-in-hand with the study of technology innovation and international business. However, the literature on intellectual property has been dominated by writers with backgrounds in legal science and economics.

This book advocates an interdisciplinary view on intellectual property management for business and management students and professionals. It provides an outline of the field in terms that are tailored to management scholarship and with an emphasis on business decision making. It is intended for business school students of intellectual property management, innovation, strategic management and industry studies, as well as professionals in need of an accessible and business-minded approach to intellectual property management.


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Acerca del autor

Irina Heim is a Lecturer at Henley Business School, University of Reading where she teaches business and management disciplines, including Intellectual Property Management. She also taught a number of economic disciplines at the Department of Economics, University College London. Irina has published articles in academic journals, as well as an edited book and several book chapters. Her research interests include strategic management, organisational change, innovation and industrial strategy implications for companies.

De la contraportada

"This book makes a fresh and novel addition to the literature in the intellectual property management field. Various examples from related industries provide a rigorous understanding of business strategies that can create value from intangible assets. The book explores the phenomenon from a new, interdisciplinary angle and, in this way, makes a substantial contribution to management science."–Maksim Belitski, Professor of Entrepreneurship and Innovation at the University of Reading, United Kingdom

?
An understanding of intellectual property is an essential component of management and business strategy in many industries. It can be used to generate value and create competitive advantage and goes hand-in-hand with the study of technology innovation and international business. However, the literature on intellectual property has been dominated by writers with backgrounds in legal science and economics.

This book advocates an interdisciplinary view on intellectual property management for business and management students and professionals. It provides an outline of the field in terms that are tailored to management scholarship and with an emphasis on business decision making. It is intended for business school students of intellectual property management, innovation, strategic management and industry studies, as well as professionals in need of an accessible and business-minded approach to intellectual property management.

Irina Heim is a Lecturer at Henley Business School, University of Reading where she teaches business and management disciplines, including Intellectual Property Management. She also taught a number of economic disciplines at the Department of Economics, University College London. Irina has published articles in academic journals, as well as an edited book and several book chapters. Her research interests include strategic management, organisational change, innovation and industrial strategy implications for companies.


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Editorial
Palgrave Macmillan
Año de publicación
2023
Idioma
Inglés
ISBN 10 
3031267427
ISBN 13 
9783031267420
Encuadernación
Tapa dura
Número de páginas
128
Contacto del fabricante
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