Data-driven Retailing: A Non-technical Practitioners' Guide (Management for Professionals) - Tapa blanda

Libro 296 de 339: Management for Professionals

Kerkhove, Louis-Philippe

 
9783031129643: Data-driven Retailing: A Non-technical Practitioners' Guide (Management for Professionals)
Tapa blanda
ISBN 10: 3031129644 ISBN 13: 9783031129643
Editorial: Springer, 2023

Sinopsis

This book provides retail managers with a practical guide to using data. It covers three topics that are key areas of innovation for retailers: Algorithmic Marketing, Logistics, and Pricing. Use cases from these areas are presented and discussed in a conceptual and comprehensive manner. Retail managers will learn how data analysis can be used to optimize pricing, customer loyalty and logistics without complex algorithms.


The goal of the book is to help managers ask the right questions during a project, which will put them on the path to making the right decisions. It is thus aimed at practitioners who want to use advanced techniques to optimize their retail organization.

"Sinopsis" puede pertenecer a otra edición de este libro.

Acerca del autor

Louis-Philippe Kerkhove is co-founder and CTO at the retail analytics agency Crunch (founded in 2017) in Belgium. He is also academically connected to Ghent University (Belgium).

De la contraportada

This book provides retail managers with a practical guide to using data. It covers three topics that are key areas of innovation for retailers: Algorithmic Marketing, Logistics, and Pricing. Use cases from these areas are presented and discussed in a conceptual and comprehensive manner. Retail managers will learn how data analysis can be used to optimize pricing, customer loyalty and logistics without complex algorithms.


The goal of the book is to help managers ask the right questions during a project, which will put them on the path to making the right decisions. It is thus aimed at practitioners who want to use advanced techniques to optimize their retail organization.


"Sobre este título" puede pertenecer a otra edición de este libro.

Editorial
Springer
Año de publicación
2023
Idioma
Inglés
ISBN 10 
3031129644
ISBN 13 
9783031129643
Encuadernación
Tapa blanda
Número de edición
1
Número de páginas
276
Contacto del fabricante
no disponible
Persona responsable
no disponible

Otras ediciones populares con el mismo título

9783031129612: Data-driven Retailing: A Non-technical Practitioners' Guide (Management for Professionals)

Edición Destacada

ISBN 10:  303112961X ISBN 13:  9783031129612
Editorial: Springer, 2022
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